At a Glance
- Tasks: Lead the design and delivery of innovative Tealium customer data solutions.
- Company: Join Credera, a global consultancy shaping the future of data and marketing.
- Benefits: Enjoy competitive pay, flexible work options, and opportunities for professional growth.
- Other info: Be part of a dynamic team with exciting career advancement opportunities.
- Why this job: Make a real impact by transforming how brands manage customer data.
- Qualifications: 6+ years in Tealium or similar platforms with strong collaboration skills.
The predicted salary is between 135000 - 165000 $ per year.
Crederaempowerstheworld'sleadingbrandstonavigatethecomplexitiesofdata, technology, andmarketing.
Astheglobalconsultancyembeddedwithin Omnicom'screativeandmediascale, webridgemarketingambitionandtechnicalexecutiontoaccelerategrowthandbuildtransformationsthatlast.
The CDP Architect is responsible for defining and delivering Tealium-led customer data and CDP solutions that enable governed first-party data collection, identity resolution, audience segmentation, real-time activation, and customer experience use cases.
They bridge business requirements, data strategy, and technical implementation, ensuring Tealium solutions are scalable, compliant, integrated, and aligned to client objectives while remaining aware of where other CDP capabilities may be relevant.
The role combines strategic advisory with hands-on Tealium solution design, helping clients define how customer data should be captured, standardised, enriched, stitched, stored, and activated across the Tealium Customer Data Hub, adjacent CDP platforms where applicable, and the wider Martech ecosystem.
Job
Duties
- Clientadvisory, Tealiumand CDPstrategy
- Advise clients on Tealium-led CDP strategy, governance, operating models, and roadmaps.
- Facilitatediscoveryacrossdatacollection, identity, consent, activation, andintegrationneeds.
- Translatebusinessgoals, journeys, andmeasurementstrategiesintopractical Tealium-firstsolutionplans.
- Assessexisting Tealium, CDP, martech, anddatalandscapesformaturity, gaps, andscalability.
- Design end-to-end Tealium architectures across i Q, Event Stream, Audience Stream, Data Access, data sources, and connectors.
- Specifyintegrationswith CRM, MAP, analytics, datawarehouse, consent, media, ecommerce, mobileapp, andother CDPswhererelevant.
- Guidedeliveryteamsthrough Tealiumconfiguration, integration, QA, release, andoptimisation.
- Provide hands-on design input across profiles, libraries, tags, extensions, audiences, connectors, APIs, and environments.
- Identify risks such as data quality, consent, duplicate events, identity gaps, tag bloat, and connector limitations; recommend practical fixes.
Stakeholderalignment.
- Translatebetweenmarketing, analytics, privacy/legal, dataengineering, developers, anddeliveryteams.
- Alignaudiencestrategy, campaignorchestration, datagovernance, andconsentenforcementwith Tealiumcapabilities.
- Helpclientsmovefromfragmentedtag, CDP, andactivationprocessestogoverned, real-timecustomerdataoperations.
- Supportproposals, estimates, solutionshaping, platformassessments, and CDPmaturityreviews.
- Mentorconsultantsandstaycurrenton Tealiumreleases, certifications, partnerecosystem, and CDPmarkettrends.
Qualifications
- Deepexperiencewith Tealium Customer Data Hub, includingi Q, Event Stream, Audience Stream, Data Access, andconnector-basedactivation.
- Workingknowledgeofother CDPsorcomposablecustomerdataarchitectures, includinghowtheyintegrateorcoexistwith Tealium
- Strongworkshopfacilitation, stakeholdermanagement, andcross-functionalcollaborationskills.
- Significantexperience, typically6+years, across Tealium, CDPs, tagmanagement, analytics, dataintegration, ormartechplatforms.
- Demonstratedexperienceleadingarchitectureortechnicaldesignforcomplex Tealiumorcustomerdataimplementations.
- KPIs
- Qualityandeffectivenessof Tealium-led CDPsolutionsdeliveredtoclients.
- Contributionto Tealiumstrategy, CDPassessments, implementations, migrations, andoptimisationroadmaps.
- Contributiontoproposals, solutionshaping, and Tealium/CDPpre-salesneeds.
- #J-18808-Ljbffr
CDP Architect in Melbourne employer: Omnicom Oceania Pty Ltd
At TBWA Melbourne, we pride ourselves on being an exceptional employer that fosters a culture of radical collaboration and creativity. Our commitment to employee growth is evident through our continuous learning opportunities and an always-on feedback culture, ensuring that every team member can thrive and contribute to world-class creative solutions. With a flexible work environment and a focus on meaningful projects, we empower our employees to make a real impact while enjoying a supportive and dynamic workplace.
