At a Glance
- Tasks: Lead the architecture and implementation of a new Braze instance for major client migrations.
- Company: Join WPP Enterprise Solutions, a leader in innovative marketing technology.
- Benefits: Competitive contract pay, hands-on experience, and collaboration with top industry professionals.
- Other info: Dynamic role with opportunities to lead and innovate in a fast-paced environment.
- Why this job: Make a real impact by shaping personalised customer engagement strategies.
- Qualifications: Proven experience with CRM migrations and strong knowledge of Braze platform.
The predicted salary is between 59400 - 72600 $ per year.
WPP Enterprise Solutions is looking for an experienced
Braze Solution Architect to lead the architecture and implementation of a new Braze instance for a major client migration.
This is a hands‑on contract role with end‑to‑end technical ownership, from discovery and solution design through configuration, data integration, migration, testing and production launch.
You’ll collaborate with client stakeholders and our strategy, CRM, data, engineering and delivery teams to build a secure, scalable platform for personalised customer engagement.
What You'll Do
- Lead discovery and translate business requirements into a clear Braze architecture and implementation plan.
- Configure the new Braze instance, including workspaces, access controls, channels and governance.
- Design customer identity, event taxonomies, data mappings, subscriptions and consent management.
- Architect SDK, API, CDP and warehouse integrations using Braze CDI and Currents.
- Build efficient data models that balance personalisation with platform limits.
- Plan the migration of data, audiences, templates, campaigns and automated journeys.
- Establish security, privacy and compliance controls.
- Lead email authentication, IP and domain warming, deliverability and suppression synchronisation.
- Enable multichannel messaging and advanced personalisation using Canvas Flow, Liquid and Connected Content.
- Manage testing, cutover, launch support, documentation and operational handover.
- Explain technical decisions clearly and manage risks, dependencies and trade-offs
- What You'll Bring
- Proven experience migrating a CRM, marketing automation or customer engagement platform to Braze.
- Hands‑on experience establishing a new Braze instance through to production.
- Strong knowledge of Braze data structures, identity management, segmentation, Canvas, campaigns and personalisation.
- Practical experience with REST APIs, JSON, SDKs and customer data pipelines.
- Experience preserving consent, preferences and suppression rules during migration.
- Deep knowledge of email infrastructure and deliverability, including SPF, DKIM, DMARC and IP warming.
- Experience leading workshops and coordinating delivery across client, agency and platform teams.
- Confidence managing testing, cutover, production issues and handover.
- The ability to work independently and resolve delivery risks proactively.
- Migration experience involving Salesforce Marketing Cloud, Adobe Campaign or Oracle Responsys.
- Experience with CDPs and cloud data warehouses.
- Agency or consultancy experience delivering complex client implementations.
Certification is valuable, but demonstrated delivery experience is essential.
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Braze Solution Architect in Sydney employer: Ogilvy
Ogilvy is an exceptional employer that fosters a dynamic and collaborative work culture in the heart of Sydney. As a Freelance Product Strategy & Innovation Consultant, you will have the opportunity to work alongside industry leaders, driving innovative projects that shape the future of agency products. With a strong emphasis on professional growth and development, Ogilvy offers a supportive environment where your contributions are valued and recognised, making it a rewarding place to advance your career.
