At a Glance
- Tasks: Define grading criteria for AI marketing work and evaluate performance with detailed justifications.
- Company: Join a leading AI research organisation focused on innovative marketing solutions.
- Benefits: Earn up to $150/hr, enjoy fully remote work, and collaborate with top professionals.
- Other info: Opportunity to influence AI training and evaluation in a cutting-edge field.
- Why this job: Shape the future of AI in marketing while leveraging your expertise in a dynamic environment.
- Qualifications: 5+ years in marketing, strong writing skills, and experience in creative roles.
Mercor is partnering with a leading AI research organization to engage experienced marketing professionals for a project focused on evaluating how well AI systems perform real-world marketing work. Rather than producing deliverables yourself, you will define what excellent work looks like: designing task-specific grading criteria and scoring completed work samples with rigorous, well-reasoned written justifications.
Key Responsibilities
- Design precise, task-specific grading criteria for real-world marketing deliverables (creative briefs, campaign concepts and decks, brand positioning and messaging frameworks, ad copy and scripts, integrated campaign plans, client-ready presentations).
- Score AI-generated and human work samples against those criteria, with detailed written justifications for every score.
- Apply consistent, evidence-based judgment so that scores are reproducible and defensible.
- Incorporate structured feedback from senior reviewers and iterate quickly on your work.
Ideal Qualifications
- 5+ years of professional experience in marketing or advertising.
- Background as a creative director, account lead, or brand strategist at top-tier global creative agencies, or in senior brand marketing roles at leading consumer companies.
- Deep fluency in the day-to-day craft: writing and evaluating creative briefs, campaign development across channels, brand positioning and messaging, and judging creative work against a brief and a business objective.
- Exceptionally strong written communication, with the ability to explain exactly why a piece of work does or does not meet the bar.
- Detail-oriented, consistent, and comfortable having your judgment reviewed and calibrated against peers.
- Prior experience with AI training, evaluation, or human-data projects is a strong plus.
- No specialized media-planning or measurement background is required for this role.
Brand Strategist - Fully Remote | Upto $150/hr in Adelaide employer: Obsidian
At Obsidian, we pride ourselves on fostering a collaborative and innovative work culture that empowers our employees to excel in their fields. As a Finance & Real Estate Legal Expert, you will have the opportunity to engage in meaningful projects while benefiting from flexible working hours and a commitment to professional growth. Our supportive environment encourages continuous learning and offers unique insights into the intersection of law and technology, making it an ideal place for those looking to make a significant impact.
