Head of Brand & Marketing – Automotive Industry
NYC Wheels is a growing Australian wheel wholesaler and distributor representing three distinctive automotive wheel brands: Black Rock Off-Road, GT Form and JSR Wheels.
With an established wholesale network and a strong presence in the automotive aftermarket, we're looking for an experienced and motivated Head of Brand & Marketing to lead our marketing direction and take our brands to the next level.
About the Role
This is an exciting opportunity for a commercially minded marketing professional to take ownership of our brand development, marketing strategies and national growth initiatives.
Working directly with the business owners, you will play a key role in strengthening our brands, expanding market awareness and driving demand across both wholesale and retail markets.
Key Responsibilities
Develop and execute marketing and brand growth strategies across all three brands.
Lead digital marketing, social media, advertising and promotional campaigns.
Manage brand positioning, product launches and marketing content.
Identify opportunities to increase brand awareness, customer engagement and sales.
Build relationships with automotive influencers, industry partners and media.
Support our wholesale dealer network through effective marketing initiatives.
Coordinate external agencies, designers and content creators.
Manage marketing budgets, campaign performance and reporting.
About You
We're looking for a creative, driven and commercially focused professional who can combine strategic thinking with hands-on execution.
Ideally, you will have:
Proven experience in a senior marketing or brand management position.
Strong knowledge of digital marketing, brand development and advertising.
Experience developing and managing successful marketing campaigns.
Excellent communication, leadership and organisational skills.
The ability to work independently, take initiative and deliver measurable results.
Experience within the automotive industry, preferably wheels, tyres, 4WD or aftermarket accessories.
A genuine passion for automotive culture and an understanding of the Australian market.
Automotive industry experience is highly regarded, although candidates with strong experience growing consumer product brands are also encouraged to apply.
What We Offer
Opportunity to lead and develop three growing automotive brands.
Direct involvement in business strategy and key decisions.
Supportive, ambitious and growth-focused working environment.
Long-term career development and progression opportunities.
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