Marketing Advisor

The Marketing and Strategic Communications team works across the Department of Customer Service and is responsible for the strategic direction and execution of customer centric communications including but not limited to advertising campaigns.

As the Marketing Advisor, you will provide expert advice to internal stakeholders to drive best practice strategic customer-centric communications, manage incoming communication briefs, coordinate the delivery of campaigns to market and provide specialist advice and recommendations to optimise campaign delivery and performance against department and NSW Government priorities.

You will be responsible to:

• Contribute to the development and implementation of the overarching marketing and communications strategies, plans and campaigns (including research, advertising, social media, digital marketing, owned channels etc.) to support optimal service delivery.
• Provide contemporary and evidence-based advice to shape the most effective, and consistent approach to marketing and communications programs, to support informed decision-making and planning.
• Develop program budgets, timelines, reports and updates, and campaign result reports, to help monitor, promote and optimise programs and outcomes.
• Contribute and participate in project delivery activities including launches, workshops, and presentations to ensure agreed outcomes are achieved.
• Establish working relationships with vendors, and internal and external stakeholders, including media and creative agencies, to support and provide updates on campaign and program delivery.
• Coordinate the development of appropriate merchandise, collateral, and in-house activities to support campaigns and programs.
• Develop high quality, accurate and timely reports, briefs, or correspondence to provide information or advice and keep relevant groups informed on key developments and issues related to marketing activities.

To be successful you need to demonstrate:

• Several years of marcomms and campaigns experience
• Strong work ethic with a can-do attitude to build internal relationships which will benefit external activities
• Appropriate tertiary qualifications and/or demonstrated, equivalent, relevant professional experience
• Excellent communication skills with both internal and external parties
• High level attention to detail, organisation and prioritisation
• Proactive in your approach to your work
• Good, substantiated Excel skills.

We are focused on delivering excellent customer service, digital transformation, and regulatory reform. Come join us and influence the future of our great state.

Belong in our diverse and inclusive workplace. The strength of our workforce lies in its diversity and embracing difference, while the key to our success is leveraging the contributions of employees with different backgrounds and perspectives.

If you require an adjustment during the recruitment process, including alternate formats or have questions about the support available, please contact Talent Operations.