At NobleOak, we’re a high-growth challenger brand in the life insurance industry committed to protecting Australians and their families.
Our purpose is simple: to build and protect Australian wealth with integrity.
The Role:
We’re looking for an experienced Digital Growth & Conversion Lead to help accelerate organic growth and improve our end-to-end digital customer journey.
This is a hands-on role with people leadership responsibility, spanning SEO, AEO, GEO, organic social media, CRO, website performance, copywriting, analytics and experimentation.
What You’ll Be Doing:
- Grow qualified digital traffic, leads and conversion
- Lead SEO, AEO, GEO and conversion optimisation
- Ownwebsite, quote and application journey performance
- Write, edit and optimise digital copy and content
- Build a disciplined experimentation and optimisation program
- Use GA4, customer and sales data to identify and remove friction
- Help shape and launch a major new digital application platform
- Lead a small team across digital, UX/CX and design
About You:
- 8+ years’ experience across digital growth, SEO, AEO, GEO, organic social media, CRO, UX/CX or website and journey optimisation
- Demonstrated experience improving organic visibility, qualified traffic, conversion and customer experience
- Deepunderstanding of digital funnels, analytics, attribution and experimentation
- Practical understanding of AI search and emerging digital channels
- Strong writing, editing and digital copywriting skills
- Strong commercial judgement and ability to work across Marketing, Sales, Product and Technology
- Financial servicesor another highly regulated environment is preferred
Why Join Us?
- Take on a broad, hands-on role across digital growth and conversion
- Help shape and launch an important new digital application platform
- Work across digital growth, customer experience, content and analytics
- Join a growing challenger brand in the life insurance industry
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Digital Growth & Conversion Lead in Sydney employer: NobleOak
NobleOak is an exceptional employer, offering a vibrant work culture in the heart of Sydney where employees are valued and encouraged to thrive. As part of our award-winning Client Growth team, you'll benefit from ongoing training and development opportunities while making a meaningful impact on the lives of Australians. Join us to be part of a supportive environment that celebrates success and fosters personal and professional growth.
