Lifecycle Campaign Manager – Hybrid in Melbourne

Hybrid working, birthday leave and purchased leave options. Flexible parental leave for primary and secondary carers. Volunteering leave, community grants and matched payroll giving.

We're REA. With bold and ambitious goals, REA Group is changing the way the world experiences property. Our people are the key to our success. At the heart of everything we do, is a thriving culture centred around high performance and care. We are purpose driven and collaborative, which drives innovation and our ability to make a real impact.

Where the team fits in: The Lifecycle & Engagement team is responsible for developing omni-channel customer journeys that help customers take their next best step, so they can get the most out of their relationship with REA Group. In the customer side of the business, we’re in the process of moving from Salesforce Marketing Cloud to Braze as our platform of choice. This brand-new role will support this transformational program, driving the migration of campaigns across to Braze while re-imagining them in the process. These campaigns will support Residential real estate agencies and agents across key moments in the customer lifecycle.

In this role, you will create valuable experiences that encourage more frequent engagement, strengthen loyalty and retention, and build positive sentiment. This role will support all customer segments, with a focus on lifecycle programs for Residential real estate agencies and agents. This role will work closely with the wider Lifecycle & Engagement team, Marketing Automation & Enablement, GTM and Customer Product to prioritise, develop, execute, and measure campaigns as new capability is unlocked in Braze.

What the role is all about:

• Collaborating with stakeholders to define the Salesforce Marketing Cloud migration plan, balancing the prioritisation of campaign opportunities against capability available in Braze and product dependencies.
• Being an expert in lifecycle communications and providing support and recommendations to other teams looking to evolve their experiences.
• Having a deep understanding of our customer audience, and using data and insights to develop campaigns.
• Developing personalised, relevant and timely messaging and communication, building an end-to-end journey of customer-led experiences that ladder up to OKR’s.
• Working closely with the Lifecycle & Engagement team to ensure the migration of campaigns doesn’t disrupt existing customer journeys.
• Developing and executing on a robust optimisation testing stream with continual testing and improvements, with the goal of proving incremental uplift in engagement & conversion.
• Analysing the performance of campaigns in all channels and sharing learnings and actionable insights with the team and broader stakeholders.
• Managing the communication schedule based on contact rules cross-channel to maximise engagement and ROI.
• Managing audience targeting, campaign building, proofing, testing and launching.
• Maintaining a strong knowledge of new developments, channels and practices in personalisation of communications and marketing operations technical expertise.

Who we’re looking for:

• Strong attention to detail and passion for creating great customer experiences.
• Someone technically savvy and strong at all aspects of campaign creation and management – experience in another omni-channel or email platform.
• Ability to identify new opportunities, quantify estimated business and customer impact, shape ideas into actionable campaign plans through to implementation and post-launch analysis.
• Data and results led, experienced in creating testing strategies to increase and measure communication performance.
• Perseverance in solving complex problems, can work cross-functionally to collaborate on the best tech, marketing and CX outcome for campaigns, influencing where required.
• Someone willing to get their hands dirty and able to implement, but flexible to switch to a more strategic customer lifecycle lens when required.
• Creative and experimentation mindset – familiar and experienced in optimisation testing processes, methodology and best practice.
• Has a desire and willingness to help others.
• Work productively in a fast-paced and agile environment.

The REA experience: The physical, mental, emotional and financial health of our people is something we’ll never stop caring about. This is a place to learn and grow.

Some of our Perks & Benefits include:

• A hybrid and flexible approach to working.
• Flexible leave options including birthday leave and purchase additional leave.
• Flexible parental leave offering for primary and secondary carers.
• Our Because We Care program offers employees volunteering leave, community grants, matched payroll giving and our Community Café donates 100% of revenue to charity.
• Hackdays so you can bring your big ideas to life.

Our commitment to Diversity, Equity, and Inclusion: We are committed to providing a working environment that embraces and values diversity, equity and inclusion. We believe teams with diverse ideas and experiences are more creative, more effective and fuel disruptive thinking.

If you've got the skills, dedication and enthusiasm to learn but don't necessarily meet every single point on the job description, please still get in touch.

Join our Talent Neighbourhood: Keen to be part of REA but didn't find a perfect match with this opportunity? Perhaps the timing isn't right? You should join our Talent Neighbourhood!