Director, Marketing

Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

THE ROLE

The Netflix Marketing team is seeking a multi-faceted marketing leader with expertise in the ANZ region to oversee cross-functional Marketing across these markets (title marketing, publicity, social, photo & AV, and production). This role will report into the VP of APAC Marketing.

We are looking for an experienced and inspiring Marketing leader who demonstrates enthusiasm for Netflix and has the intellectual curiosity and emotional intelligence to effectively lead and collaborate with a diverse and talented team, as well as other ANZ and global leaders.

They will manage a local team responsible for creating and executing marketing strategies leveraging our brand and content to drive awareness, engagement and conversation that puts Netflix to be in the cultural zeitgeist and at the heart of Aussie and Kiwi culture. They will also be a part of the APAC marketing leadership team, and will work closely with their colleagues across the region. The leader will bring sharp, sophisticated, and innovative thinking to the team while focusing on operational excellence both internally (execution, cross-functional collaboration) and externally (bold creative assets, holistic consumer campaigns, & beneficial partnerships).

Success Factors

• Strategic Marketer: Experience in the creation and execution of comprehensive marketing strategies independently, and can orchestrate transversely across disciplines.
• Strong Analytical Skills: Leverage data-based decisions and in-channel analysis to ensure campaigns are cost-effective, allocating resources effectively across campaigns and channels to maximize ROI.
• Excellent Leadership Skills: Coach and empower team members, foster a collaborative and productive work environment to achieve goals.
• Team Builder: Organizational development capabilities, demonstrating team-building and skills development.
• Humble Integrity: Has the instinct to do the "right" thing, is selfless and always has good intent.
• Executive Presence: Can "own" a room and influence positively.
• Cultivator of New Ideas: Pushes for innovation and is not afraid to take calculated risks.
• Strong Growth Mindset: Demonstrates agility and adapts as the environment changes.

Experience & Skills

• A history of strong team leadership and cross-functional collaboration.
• An independent thinker capable of self-motivating and developing strategies from the ground up.
• Well-versed in integrated marketing strategies, combining digital/social marketing, offline media and experiential activations.
• Committed to the evolution of marketing in an AI-enabled world.
• An entertainment fan who understands and can articulate the power of entertainment to transform behaviours and influence the cultural zeitgeist.

Key Responsibilities

• Set and lead the ANZ marketing strategy to have the most amount of business impact, leveraging market and audience insights, content programming and brand positioning.
• Lead and launch unique and innovative Title Marketing campaigns for local shows and films.
• Work closely with the local Partnerships team responsible for overseeing the strategic direction and execution of local commercial and brand partnerships.
• Serve as a key voice in aligning marketing with other functional leaders in the market.

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams.