Head of Marketing & Growth – On-site Brisbane

About the role:

As Director of Marketing at Mytra, you will own and build our marketing function during a period of significant commercial growth. Today, marketing runs lean and distributed across the business. You will architect it into a real function, defining the strategy, owning the budget, and setting how marketing drives commercial pipeline and attracts world-class talent.

This is a player-coach role. You will start hands-on as the builder and primary executor across brand, content, communications, and a particular early focus on standing up demand generation. As the function matures, you will hire, develop, and lead the team behind it.

Reporting to the Chief Revenue Officer, this is a high-impact role at the intersection of commercial strategy, demand generation, brand, and executive communications. You will work closely with Sales, Product, Customer Operations, People, and Engineering to translate complex robotics and software capabilities into compelling narratives and pipeline for enterprise customers and current & prospective talent alike.

What you’ll do:

• Own Mytra’s marketing function end to end. Set the strategy, own the budget, and define how marketing supports commercial growth and talent attraction.
• Build it hands-on today and scale it into a high-performing team over time, including org design and hiring as the function grows.
• Define and steward Mytra’s brand voice, visual identity, and messaging system across all external channels.
• Shape company and product positioning through a strategic narrative that differentiates Mytra and translates complex robotics and software capabilities into clear value for both technical and non-technical audiences.
• Build and run the content and editorial engine spanning thought leadership, technical content, customer stories, and product announcements.
• Own media relations, social presence, and executive visibility initiatives that position Mytra as the authoritative voice in industrial automation and Physical AI.
• Stand up and ramp Mytra’s demand generation engine from the ground up.
• Build the pipeline marketing motion that drives and accelerates enterprise pipeline in close partnership with Sales.
• Build and own a metrics-driven funnel, from leading indicators to output metrics, so we can see how our GTM is performing and make both tactical and strategic adjustments as we go.
• Partner with Sales and Product to develop sales enablement materials, customer stories, and launch assets that support active commercial deals and accelerate pipeline progression.
• Own Mytra’s employer brand and talent marketing, developing the narrative and assets that attract world-class engineers, operators, and builders.
• Manage external agencies, freelancers, and creative partners.

Ideal Candidates:

• Are energized by the opportunity to build a once-in-a-generation hardware brand.
• Have 10+ years of experience across brand, content, or integrated marketing.
• Are metrics-driven, with a track record of instrumenting a marketing/demand-gen funnel.
• Have experience marketing across the full customer lifecycle.
• Are comfortable as a player-coach, building the function hands-on.
• Can operate as both a strategist and an executor.
• Have built or rebuilt a marketing function or brand from the ground up.
• Demonstrate strong editorial judgment and writing ability.
• Have owned a marketing budget and managed external agencies.
• Bring sharp cross-functional instincts.

Nice to have:

• Hands-on experience with marketing automation and CRM tooling.
• Direct media relations experience.
• Experience in robotics, automation, supply chain, or adjacent deep tech industries.
• Background in employer brand or talent marketing.
• Familiarity with the enterprise B2B sales cycle.

A Final Note:

If this role excites you, we encourage you to apply — even if you don’t check every box. At Mytra, we build bots, but we hire humans. We value thoughtful challengers who communicate with clarity and respect, and we’re lifelong learners committed to getting better every day.

Benefits Include:

• Competitive compensation and equity grants.
• Fully subsidised health coverage.
• 401(k) plans and employer-subsidised life insurance.
• Fully subsidised lunch and snacks at HQ.
• Generous PTO and company-paid holidays.
• Voluntary pet insurance and other benefits.
• Fully subsidised tax advisory services.
• Commuter benefits.
• Lively, modern combined office and lab space.
• Fully equipped onsite gym and showers at headquarters.

Pay Notice: Compensation for this position will be set based on the candidate’s experience level and location. This role requires on-site presence at our Brisbane headquarters, for close collaboration with the other teams.