At a Glance
- Tasks: Define and drive social media strategy to elevate brand presence across digital channels.
- Company: Leading Aged and Disability Care provider committed to empowering individuals.
- Benefits: On-site gym, parking, team events, and a chance to shape a critical function.
- Other info: Work from our Sydney Olympic Park office with a hands-on leadership team.
- Why this job: Join a high-growth organisation and make a real impact on brand engagement.
- Qualifications: 5+ years in digital marketing, strong skills in Adobe and analytics tools.
The predicted salary is between 59400 - 72600 $ per year.
My Guardian is a leading Aged and Disability Care service provider delivering compassionate, high-quality, person-centred care. As we continue to grow rapidly, we remain committed to empowering individuals to live safely, independently, and with dignity.
As our organisation continues to grow, we are seeking a Senior Social Media Manager to define our overall social strategy and elevate our brand presence across all digital channels. This is a strategic, high-impact role. We're looking for a sharp, commercially minded strategist who can set clear direction, analyse the competitive landscape, and oversee end-to-end execution—from content scheduling and creator partnerships to community engagement and reporting—all while ensuring strict adherence to our brand image and guidelines.
Key responsibilities include:
- Define, set, and drive the overall social media strategy and digital direction to align with business growth goals
- Conduct continuous topical research and trend analysis to keep our brand relevant and timely
- Perform ongoing competitor social media analysis and sentiment tracking to identify opportunities and market positioning
- Manage, curate, and own the content calendar and scheduling pipeline across all platforms
- Liaise with content creators to execute collaborative campaigns, ensuring full alignment with strategy and strict adherence to brand guidelines
- Oversee active community management to foster connection and build brand trust while maintaining consistent tone of voice
- Drive channel growth with a sharp focus on increasing engagement rates and expanding follower count
- Track, analyse, and report on key social metrics to optimize campaign performance and demonstrate ROI
The successful applicant will have:
- Minimum of 5 years of experience in content creation, digital marketing, or a related field
- Advanced skills in Adobe Photoshop and Adobe Premiere
- Expertise in Google Analytics, Google Ads, Meta Ads Manager, and various email marketing software
- Excellent written and verbal communication skills, with a keen attention to detail
- Capable of working independently and collaboratively within a team environment
- Superior time management and organisational skills, capable of prioritising tasks and meeting deadlines
Why Join My Guardian
- Join a high-growth organisation with national expansion plans.
- Be part of a hands-on Executive Leadership Team
- Lead and shape a critical function at scale
- Work from our Sydney Olympic Park head office (on-site, 5 days)
- Access to on-site gym membership, parking, and team events
- A genuine opportunity to build, influence, and leave a legacy
Social Media Manager in Sydney employer: My Guardian
At My Guardian, we pride ourselves on being a leader in Aged and Disability home care, offering a supportive and collaborative work environment that fosters professional growth. As a Clinical Care Coordinator in 2745, NSW, you will enjoy diverse caseloads, opportunities for career advancement, and a commitment to quality care, all while being part of a dynamic team that values innovation and excellence. With benefits like free gym access and a focus on continuous improvement, My Guardian is the perfect place for those looking to make a meaningful impact in their community.
