At a Glance
- Tasks: Define and drive social media strategy to elevate brand presence.
- Company: Leading Aged and Disability Care provider committed to compassionate care.
- Benefits: On-site gym, parking, team events, and growth opportunities.
- Other info: Work from our Sydney Olympic Park head office, 5 days a week.
- Why this job: Shape a critical function in a high-growth organisation and leave a legacy.
- Qualifications: 5+ years in digital marketing, strong communication, and analytical skills.
The predicted salary is between 72000 - 88000 $ per year.
My Guardian is a leading Aged and Disability Care service provider delivering compassionate, high-quality, person-centred care. As we continue to grow rapidly, we remain committed to empowering individuals to live safely, independently, and with dignity.
As our organisation continues to grow, we are seeking a Senior Social Media Manager to define our overall social strategy and elevate our brand presence across all digital channels. This is a strategic, high-impact role. We’re looking for a sharp, commercially minded strategist who can set clear direction, analyse the competitive landscape, and oversee end-to-end execution—from content scheduling and creator partnerships to community engagement and reporting all while ensuring strict adherence to our brand image and guidelines. The role will be full time, on site at our Head Office in Olympic Park.
Key responsibilities include:
- Define, set, and drive the overall social media strategy and digital direction to align with business growth goals
- Conduct continuous topical research and trend analysis to keep our brand relevant and timely
- Perform ongoing competitor social media analysis and sentiment tracking to identify opportunities and market positioning
- Manage, curate, and own the content calendar and scheduling pipeline across all platforms
- Liaise with content creators to execute collaborative campaigns, ensuring full alignment with strategy and strict adherence to brand guidelines
- Oversee active community management to foster connection and build brand trust while maintaining consistent tone of voice
- Drive channel growth with a sharp focus on increasing engagement rates and expanding follower count
- Track, analyse, and report on key social metrics to optimize campaign performance and demonstrate ROI
The successful applicant will have:
- Minimum of 5 years of experience in content creation, digital marketing, or a related field
- Advanced skills in Adobe Photoshop and Adobe Premiere
- Expertise in Google Analytics, Google Ads, Meta Ads Manager, and various email marketing software
- Excellent written and verbal communication skills, with a keen attention to detail
- Capable of working independently and collaboratively within a team environment
- Superior time management and organisational skills, capable of prioritising tasks and meeting deadlines
Why Join My Guardian
- Join a high-growth organisation with national expansion plans.
- Be part of a hands-on Executive Leadership Team
- Lead and shape a critical function at scale
- Work from our Sydney Olympic Park head office (on-site, 5 days)
- Access to on-site gym membership, parking, and team events
- A genuine opportunity to build, influence, and leave a legacy
Senior Social Media Manager in Sydney employer: My Guardian
At My Guardian, we pride ourselves on being a leader in Aged and Disability home care, offering a supportive and collaborative work environment that fosters professional growth. As a Clinical Care Coordinator in 2745, NSW, you will enjoy diverse caseloads, opportunities for career advancement, and a commitment to quality care, all while being part of a dynamic team that values innovation and excellence. With benefits like free gym access and a focus on continuous improvement, My Guardian is the perfect place for those looking to make a meaningful impact in their community.
