At Muscle Republic our vision is to connect the world through the heartbeat of fitness. The Paid Creative Strategist will own our creative roadmap and creative testing strategy across all paid media channels. They will b rief our partnerships and creative teams, plan creative on a quarterly cadence, and use trend, competitor and consumer research to shape what we test and why.
This role, based in Sydney's CBD, would be perfect for an emerging paid creative strategist with 1–2 years of experience who is curious, data-led and obsessed with what makes people stop, watch and buy. It offers real ownership of a creative testing engine and the chance to grow within a fast-paced ecommerce environment.
Key Responsibilities
- Own the creative roadmap and creative testing strategy across all paid media channels (Meta, TikTok, YouTube and emerging platforms).
- Lead quarterly creative planning, translating business goals into a clear pipeline of creative concepts and tests.
- Partner with partnerships, creators and production to bring concepts to life on time and on brief.
- Conduct ongoing trend research to identify emerging formats, hooks and cultural moments to test.
- Run competitor analysis to benchmark creative approaches and uncover opportunities.
- Own data-led reporting on creative performance, turning results into clear, actionable insights.
- Track creative performance against KPIs and recommend iterations to improve results.
About You
- 1–2 years' experience in creative strategy, performance marketing, social or a related role, in-house or agency side.
- A strong understanding of paid social platforms (Meta and TikTok in particular) and what drives creative performance.
- Demonstrated ability to conduct trend, competitor and consumer research and turn it into actionable creative direction.
- Confident, data-led approach with the ability to read creative performance data and translate it into clear insights.
- Experience writing or contributing to creative briefs and collaborating with creative or production teams.
- A sharp eye for what makes content stop the scroll, with a genuine interest in social trends and culture.
- Strong organisational skills, with the ability to manage multiple briefs, tests and deadlines at once.
- A collaborative, proactive mindset and clear communicator, comfortable working across teams.
- Comfortable in a fast-paced, high-growth ecommerce environment and eager to learn and grow.
What We Offer
- A values-driven business fostering a supportive and friendly team culture.
- Paid day off for your birthday.
- Free coffee at surrounding cafes.
- Free personal product allowance, plus a discount for your family and friends.
- Regular team workouts and team building activities.
- Opportunities for ongoing professional development and career growth.
Paid Creative Strategist in Sydney employer: Muscle Republic
At Muscle Republic, we pride ourselves on being an exceptional employer that champions a values-driven culture and prioritises employee well-being. Located in Brookvale, our supportive and friendly team environment is complemented by unique perks such as free coffee, a personal product allowance, and regular team workouts, all designed to foster collaboration and innovation. We are committed to your professional growth, offering ongoing development opportunities that empower you to thrive in your career while making a meaningful impact in the fitness industry.
