Quality Rugs and Furniture is seeking a dynamic Sales and Marketing Manager to drive revenue growth and brand visibility across our Pakenham and Shepparton showrooms.
Key Responsibilities
Performance Management: Set and monitor monthly sales KPIs for both locations; conduct regular store visits to coach staff on consultative selling techniques and product knowledge.
Merchandising Strategy: Collaborate with store teams to ensure floor layouts maximize high-margin product exposure and reflect seasonal trends.
Customer Experience: Oversee the end-to-end customer journey, from initial digital inquiry to in-store consultation and post-purchase follow-up.
Sales Leadership
- Performance Management: Set and monitor monthly sales KPIs for both locations; conduct regular store visits to coach staff on consultative selling techniques and product knowledge.
- Merchandising Strategy: Collaborate with store teams to ensure floor layouts maximize high-margin product exposure and reflect seasonal trends.
- Customer Experience: Oversee the end-to-end customer journey, from initial digital inquiry to in-store consultation and post-purchase follow-up.
Marketing & Brand Growth
- Local Area Marketing (LAM): Execute localized campaigns for Pakenham and Shepparton to drive foot traffic, including community partnerships, letterbox drops, and local press.
- Digital Presence: Manage social media accounts (Facebook/Instagram) with localized content, oversee Google Business Profiles (SEO), and manage targeted Meta/Google Ads budgets.
- Campaign Execution: Lead the planning and execution of seasonal sales events (e.g., End of Financial Year, Boxing Day, Black Friday) across all channels.
Skill & Experience Selection Criteria
- Experience: Minimum 3-5 years in a retail management or multi-site marketing role, preferably within furniture, homewares, or interior design.
- Travel: Ability to travel regularly between Pakenham and Shepparton to maintain physical presence at both showrooms.
- Digital Literacy: Proficiency in Meta Business Suite, Google Analytics, and basic content creation tools (Canva or Adobe Express).
- Commercial Acumen: Strong ability to interpret sales reports, manage advertising spend (ROAS), and adjust tactics based on real-time data.
- Soft Skills: Proven ability to motivate diverse teams and maintain brand consistency across different geographic markets.
