At a Glance
- Tasks: Lead brand transformation and drive digital growth for a member-owned bank.
- Company: Join MoveBank, a forward-thinking bank with a digital-first approach.
- Benefits: Full-time role with opportunities for creativity and professional growth.
- Other info: Collaborative environment that values your ideas and fosters continuous learning.
- Why this job: Shape the future of banking and make a real impact in your community.
- Qualifications: 3-4+ years in modern marketing with strong leadership skills.
The predicted salary is between 82800 - 101200 $ per year.
Are you ready to shape the future of a member owned bank with a bold, digital first brand? Move Bank is seeking an experienced, visionary
Brand & Digital Marketing Lead to steer our brand refresh and accelerate digital growth as we enter an exciting new chapter in 2026.
Why Move Bank?
- Lead a major brand transformation—blending heritage with a fresh, digital friendly identity.
- Help set the strategic direction for digital marketing that drives real impact for our members and community.
- Thrive in a collaborative, agile environment where your ideas are valued.
- What You’ll Do
- Lead and evolve brand strategy—positioning, architecture, and messaging—ensuring a consistent, compelling identity across every touchpoint.
- Design the digital growth plan and lead integrated campaigns across web, social, email, search, and content—balancing brand building with performance.
- Establish brand governance and creative standards; guide agencies and internal teams to deliver best‑in‑class work.
- Champion data‑driven decision‑making—use insights to optimize channel mix, content, and conversion.
- Oversee marketing technology usage (automation, segmentation, CRM integrations) to unlock personalized member experiences at scale.
- Own and coordinate partners/vendors fostering a culture of creativity, accountability, and continuous learning.
- Partner with stakeholders to ensure aligned roadmaps, member‑centric journeys, and responsible marketing practices.
- Plan and manage budgets, timelines, and resourcing for brand and digital initiatives, ensuring disciplined execution.
About You
- A brand builder with 3‑4+ years in modern marketing, including leadership across digital channels.
- Strategic and hands‑on—you can set direction, brief teams, and roll up your sleeves to get work shipped.
- Proven record driving growth through integrated campaigns, content strategy, SEO/SEM, social, and email.
- Analytical mindset—comfortable with performance metrics, experimentation frameworks, and reporting.
- Exceptional stakeholder management and communication skills; you thrive in fast‑paced, cross‑functional environments.
- Values‑led, member‑first approach with strong attention to detail and design standards.
- Bonus Points
- Experience leading brand refreshes or digital transformation initiatives.
- Familiarity with marketing automation, customer segmentation, data analytics, and CRO/UX practices.
- Financial services or member‑owned organization experience.
- A growth mindset and passion for mentoring teams.
Ready to shape the future?
Apply now and help Move Bank set a new standard for brand and digital excellence in member owned banking.
- Seniority level
- Mid‑Senior level
- Employment type
- Full‑time
- Job function
- Marketing and Sales
- #J-18808-Ljbffr
Brand & Digital Marketing Lead in Brisbane employer: MoveBank Ltd
MoveBank is an exceptional employer that offers a unique opportunity to lead a transformative brand journey within a member-owned bank. With a strong focus on collaboration and innovation, employees thrive in a dynamic environment where their ideas are valued and growth is encouraged. The company fosters a culture of creativity and accountability, providing ample opportunities for professional development while making a meaningful impact on the community and its members.
