Are you ready to shape the future of a member owned bank with a bold, digital first brand? MoveBank is seeking an experienced, visionary Brand & Digital Marketing Lead to steer our brand refresh and accelerate digital growth as we enter an exciting new chapter in 2026.
Why MoveBank?
- Lead a major brand transformation—blending heritage with a fresh, digital friendly identity.
- Help set the strategic direction for digital marketing that drives real impact for our members and community.
- Thrive in a collaborative, agile environment where your ideas are valued.
What You'll Do
- Lead and evolve brand strategy—positioning, architecture, and messaging—ensuring a consistent, compelling identity across every touchpoint.
- Design the digital growth plan and lead integrated campaigns across web, social, email, search, and content—balancing brand building with performance.
- Establish brand governance and creative standards; guide agencies and internal teams to deliver best‐in‐class work.
- Champion data‐driven decision‐making—use insights to optimize channel mix, content, and conversion.
- Oversee marketing technology usage (automation, segmentation, CRM integrations) to unlock personalized member experiences at scale.
- Own and coordinate partners/vendors fostering a culture of creativity, accountability, and continuous learning.
- Partner with stakeholders to ensure aligned roadmaps, member‐centric journeys, and responsible marketing practices.
- Plan and manage budgets, timelines, and resourcing for brand and digital initiatives, ensuring disciplined execution.
About You
- A brand builder with 3‐4+ years in modern marketing, including leadership across digital channels.
- Strategic and hands‐on—you can set direction, brief teams, and roll up your sleeves to get work shipped.
- Proven record driving growth through integrated campaigns, content strategy, SEO/SEM, social, and email.
- Analytical mindset—comfortable with performance metrics, experimentation frameworks, and reporting.
- Exceptional stakeholder management and communication skills; you thrive in fast‐paced, cross‐functional environments.
- Values‐led, member‐first approach with strong attention to detail and design standards.
Bonus Points
- Experience leading brand refreshes or digital transformation initiatives.
- Familiarity with marketing automation, customer segmentation, data analytics, and CRO/UX practices.
- Financial services or member‐owned organization experience.
- A growth mindset and passion for mentoring teams.
Ready to shape the future?
Apply now and help MoveBank set a new standard for brand and digital excellence in member owned banking.
Seniority level
Mid‐Senior level
Employment type
Full‐time
Job function
Marketing and Sales
Brand & Digital Marketing Lead in Brisbane employer: MOVE Bank
Join a member-owned bank in Brisbane that prioritises a collaborative and dynamic work culture, where your innovative ideas will directly contribute to the brand's evolution and digital growth. With a strong focus on employee development and a commitment to member-centric strategies, this role offers you the chance to make a meaningful impact while enjoying a supportive environment that values your contributions.
