Marketing Coordinator – Digital Marketing, Social Media & AI

We are looking for a creative, digitally savvy Marketing Coordinator to help grow and develop our automotive workshop brand. We are seeking a Marketing Coordinator who lives locally in the Sutherland Shire and can work closely with our team on marketing activities, website management and the growth of our automotive workshop brand. The salary and working hours are flexible depending on the person. This is an exciting opportunity for someone who understands modern marketing, social media and the practical use of Artificial Intelligence (AI) to create engaging content, improve marketing efficiency and generate new business. You will play an important role in developing our brand, managing our digital presence and helping drive customer enquiries and bookings across our automotive workshops. We are looking for someone who is proactive, organised and comfortable using AI tools to work smarter, create better content and deliver measurable marketing results.

Key responsibilities

• Plan and coordinate digital marketing campaigns across multiple platforms.
• Set up, build and maintain WordPress websites for our automotive workshop business.
• Manage social media accounts, including Facebook, Instagram, TikTok and LinkedIn where appropriate.
• Create engaging social media posts, videos, reels and promotional content.
• Use AI tools such as ChatGPT, Canva AI and other marketing technologies to create content, generate ideas and improve productivity.
• Develop and maintain a marketing calendar for campaigns, promotions and seasonal opportunities.
• Coordinate paid advertising campaigns through Meta Ads and Google Ads.
• Assist with website content, local SEO and Google Business Profile optimisation.
• Develop marketing campaigns to attract new customers and increase repeat business.
• Maintain consistent branding across workshops, signage, websites and marketing materials.
• Monitor campaign performance, customer engagement, leads and marketing return on investment.
• Research competitors, industry trends and new marketing opportunities.
• Support new workshop openings, rebranding initiatives and local area marketing campaigns.

Skills and experience required

• Experience in digital marketing, social media management or marketing coordination.
• Strong understanding of Facebook and Instagram marketing.
• Experience creating engaging content that attracts attention and generates enquiries.
• Knowledge of Google Ads, Meta Ads, website management and SEO.
• Ability to plan campaigns and manage multiple marketing activities.
• Artificial Intelligence (AI) – essential.
• Practical experience using ChatGPT or similar AI tools for marketing and content creation.
• Ability to write effective AI prompts to generate marketing copy, campaign ideas and social media content.
• Experience using AI to create, improve and repurpose content for different platforms.
• Knowledge of AI-assisted image and video creation tools.
• Ability to use AI to improve marketing efficiency, research competitors and analyse campaign performance.
• Willingness to explore new AI tools and identify opportunities to improve marketing results.

Creative and organisational skills

• Good written communication and attention to detail.
• Basic graphic design and video editing skills, preferably using Canva or similar tools.
• Strong organisational skills and the ability to work independently.
• A commercial mindset, with a focus on generating leads, bookings and revenue.
• Confidence working with management to develop and implement marketing strategies.

Desirable experience

• Experience in automotive, retail, franchise or multi-location businesses.
• Experience with local area marketing and Google reviews.
• Familiarity with CRM systems, email marketing and marketing automation.
• Experience measuring campaign results and reporting on performance.

What we offer

• An opportunity to help build and grow an established automotive workshop brand.
• A varied role with scope to introduce new ideas, technology and marketing strategies.
• The opportunity to use AI and modern marketing tools in a practical business environment.
• A supportive, commercially focused team.
• Competitive remuneration based on skills and experience.
• Potential to grow with the business as the brand expands.