Senior Digital Marketing Manager

HiBob is a modern People platform, and APJ is a central part of our growth story. Marketing is at the core of how we build pipeline in the region, and we're looking for someone to lead that execution. This is a hands-on, commercially minded role where the work is visible and the impact is measurable.

You'll take responsibility for regional digital marketing and demand generation for APJ, working closely with global channel owners to contribute to pipeline growth and marketing ROI. Reporting to the Head of Marketing APJ, you'll lead the execution and optimisation of digital marketing programmes across the region. The focus is pipeline - planning and running integrated demand generation campaigns across paid channels, managing budget allocation, and working cross-functionally to improve full-funnel performance.

This is a collaborative role that sits at the intersection of regional strategy and global capability. You'll partner with global digital marketing channel owners and specialist teams to ensure APJ campaigns leverage best practice while reflecting local market needs. You'll also work closely with RevOps and the broader GTM team to connect marketing activity to revenue outcomes.

What you'll do:

• Plan, launch, and optimise integrated demand generation campaigns across paid digital channels to drive qualified pipeline across APJ.
• Manage regional paid media execution across LinkedIn, Google, Bing, Meta, YouTube, and other platforms.
• Monitor and report on channel performance, providing actionable insights to regional and global stakeholders.
• Manage regional digital marketing budgets, ensuring efficient allocation of spend against pipeline and ROI targets.
• Partner with global digital marketing team to localise campaigns and messaging for APJ audiences.
• Work cross-functionally with RevOps and Global Marketing to improve lead progression, and strengthen full-funnel efficiency.
• Continuously identify opportunities to improve campaign performance, lead quality, and conversion throughout the funnel.

Qualifications:

• 10 years of B2B marketing experience with significant depth in digital marketing and demand generation.
• Proven track record of building pipeline through digital marketing programmes in a SaaS or technology environment.
• Strong understanding of paid media, digital channels, and campaign optimisation across Google, LinkedIn, Meta, and similar platforms.
• Experience managing marketing budgets and optimising spend based on performance data.
• Highly analytical with a clear understanding of how marketing activity connects to revenue growth.
• Confident stakeholder collaboration skills and experience working across regional and global teams.
• Comfortable balancing strategic planning with hands-on campaign execution.
• Strong project management skills with the ability to manage multiple priorities simultaneously.
• Curiosity about how AI and large language models are changing search behaviour and digital marketing performance.
• Willing to work outside standard Australian business hours when collaborating with global stakeholders.
• Sydney-based, with flexibility to be in the Sydney office 2 days a week.