Marketing Automation Specialist in Sydney

MONEYME is a founder-led digital lender and Certified B Corporation™. We challenge the traditional ways of credit and simplify the borrowing experience with digital-first experiences that meet the needs of modern consumers. We offer a range of fast, flexible and competitively priced products that span our customers' credit lifecycle, including personal loans, debt consolidation loans, credit cards and car loans. We deliver unrivalled customer experiences powered by smart technology, speed and efficiency.

About the role

Do you enjoy the data and technical side of marketing? Building the audience, the automation logic, the personalisation that go into making a customer experience truly engaging? Do you want to be the person who gets to build those experiences supported by great people and the best tools? The Growth team is responsible for customer acquisition, conversion rate optimisation, engagement and retention across MONEYME's core fintech lending products: personal loans, debt consolidation, credit cards and car loans. We are looking for a Marketing Automation Specialist to be a hands-on builder of our lifecycle and CRM programs. You will work closely with creative, data, product and the wider growth team to turn strategy into multi-channel journeys that guide our customers from application to activation and beyond. You will then test and optimise those journeys, so they keep improving.

Key responsibilities

• Campaign Building & Execution: Set up, test and deploy automated multi-channel journeys across email, SMS, push and in-app messages within Braze, covering onboarding, drawdown, cross-sell and retention.
• Data & Personalisation Logic: Manage audience segments, filter criteria and personalisation tokens such as Liquid, so messages trigger correctly based on customer behaviour.
• QA & Testing: Run user acceptance testing before campaigns go live, validating tracking links, rendering across devices and automated data payloads are working as expected.
• Experimentation Support: Help ideate and monitor A/B tests across onsite and in-app experiments to measure true incremental lift.
• Tracking & Analytics Assistance: Support the Head of Growth, data and engineering teams in keeping our data layers flowing with data, and support with Google Tag Manager and GA4 setups from time to time.
• Performance Reporting: Pull campaign metrics from various sources like Braze, Data Warehouse via Claude to analyse campaign and automation impact and identify new growth opportunities.
• Copy Development & Creative Collaboration: Develop relevant, customer-focused campaign copy in partnership with the design and content teams, supporting shared processes and scalable systems that help the team produce, review and iterate copy faster.

What you'll bring

You don’t need to tick every box. We’re hiring for ambition and a drive to learn as much as for experience. If you have some of this and want to build the rest, we’d love to hear from you.

• Platform Exposure: Some hands-on experience (up to two years) in a CRM or engagement platform such as Braze, Customer.io, MoEngage, Iterable or HubSpot, or in a marketing ops role. Graduates with strong technical skills are encouraged to apply.
• Technical Curiosity: Comfortable working with data, user profiles and logic. Basic familiarity with HTML, CSS, SQL or how APIs pass data is a huge plus, but an eagerness to learn them is what matters most.
• Analytical Mindset: The ability to look at a dashboard or a spreadsheet, spot a pattern, and talk through what the numbers might mean.
• AI-Forward Approach: A proactive mindset toward using generative AI tools to accelerate troubleshooting, code debugging and asset creation.
• Sharp Attention to Detail: You care about catching broken links or broken logic before a customer sees it.
• Self-Starter Energy: You do not wait to be told what to do next. Bring an example of something you drove yourself, at work, at uni or in your own time.
• Good Communication: The ability to collaborate comfortably with marketers on campaign ideas and engineers on technical data requirements.

At MONEYME, we value Commercial Accountability, Hypothesis-Driven Rigour, Bias for Action, and Collaborative Ambition. What's in it for you? At MONEYME we back you to do your career's best work. We have a big year ahead: ambitious growth targets, a lifecycle program with significant untapped value, and real opportunities in marketing technology and experimentation. If you love to learn, try new things, and enjoy the thrill of making a direct impact in a fast-growing business that rewards and invests in its people, we want to hear from you.

Some of the perks and benefits we offer include:

• Up to 5 additional days of bonus leave per calendar year after 12 months of service for eligible employees.
• 3 days paid community service and volunteering leave per year.
• 12 weeks of employer-paid parental leave, and 2 weeks employer-paid leave for secondary carers.
• Quarterly champion awards and reward trips.
• Mental health and wellbeing initiatives, health checks, skin cancer checks and free vaccinations.
• Team social events, massages in the office, free coffee and much more.

Diversity, equity and inclusion: MONEYME Limited is an equal opportunity employer and we value diversity, equity and inclusion. We are committed to creating a diverse and inclusive workplace and encourage applicants from all backgrounds to apply.