SEO Specialist – Home-Office in Canberra

Monaco Solicitors is an Australian personal injury law firm. We compete for some of the toughest Google search terms in Australian law, including medical negligence, workers compensation and motor vehicle accident claims.

We're looking for an experienced SEO specialist to own organic search for our website. A big part of your week will go into guiding and supporting our content writer. Beyond that, you'll decide which SEO opportunities are worth pursuing and get hands-on with the work, from improving existing pages and fixing technical issues to building links and tracking results. We want someone who makes improvements, not just recommendations.

What's in it for you

• $36,000–$52,000 for two days a week, or $54,000–$78,000 for three days a week, including super. Equivalent to $90,000–$130,000 full-time, with opportunities for pay rises and performance bonuses.
• Choose two or three days a week, arranged your way: Work them as full days, or spread the same hours across four or five weekdays.
• Flexible hours: Work a standard 9am–5:30pm day if you prefer, or arrange your hours around when you work best.
• Work from home anywhere in Australia, or from our Sydney head office if you prefer.
• One website, not twenty clients: You work on one website, so you get to see your work pay off.
• Your tools, paid for: Tell us what tools you need to get the job done and we'll pay for them.
• Paid professional development: Courses and training that help you get better at what you do.

What you'll do

• Guide our content strategy: Write clear briefs for our writer, then review each draft and say what needs to change for it to rank.
• Research and planning: Use keyword research, competitor analysis and backlink data to find opportunities.
• On-page optimisation: Work through our live pages and fix whatever is holding each one back.
• Handle technical SEO: Find and fix issues with crawling, indexing, canonicals, redirects, structured data, site architecture and page speed.
• Build authority and local presence: Analyse our backlink profile and find practical ways to earn relevant, high-quality links.
• Monitor performance: Use Google Search Console, GA4 and other SEO tools to track rankings and organic traffic.
• On-demand reporting: Set up a dashboard in Data Studio or similar.
• Regular updates: Keep the business owner, our Head of Marketing and our content writer in the loop.

What we're looking for

• Proven SEO experience: You’ve spent several years improving rankings and growing organic traffic in competitive markets.
• Experience guiding writers: You've briefed writers and given feedback on their drafts.
• Know your tools: You’re at home in Google Search Console and GA4.
• Technical confidence: You're confident in the WordPress backend and plugins like AIOSEO.
• SEO is your career: You understand how search engines crawl, index and rank websites.
• Independence: You can identify problems, prioritise opportunities and keep work moving.
• Experience with YMYL topics like law, health or finance would be an advantage.

Using AI properly

We expect you to be good at using AI, not just familiar with it. That means using it throughout your work.

Our interview process is straightforward:

• If your application stands out, we'll arrange a relaxed phone conversation with our Head of Marketing.
• If that goes well, we'll invite you to a video interview with the business owner.
• We’d love someone to start soon, but finding the right person is worth the wait.