At a Glance
- Tasks: Lead growth marketing strategies to expand Microba's practitioner network across Australia and the UK.
- Company: Join a pioneering biotech company transforming healthcare through microbiome testing.
- Benefits: Remote work flexibility, competitive salary, and opportunities for professional development.
- Other info: Be part of a diverse team committed to innovation and global health transformation.
- Why this job: Make a real impact in healthcare while working with cutting-edge AI tools.
- Qualifications: 6+ years in growth marketing with hands-on experience in acquisition funnels and paid media.
The predicted salary is between 75600 - 92400 $ per year.
Microba's microbiome tests help hundreds of thousands of patients and practitioners feel confident and get the clarity they need to feel healthy again every year. Our mission is to reach a million patients by 2030, and how efficiently we grow our network of practitioners and clinics is a big part of how we get there.
We're looking for an exceptional Growth Marketing Lead to own the performance of our acquisition funnel end to end, across both the UK and Australian markets. You'll work closely with Social Media and Campaigns, Events and Community, Content Marketing, Design and Brand, and in close collaboration with Product, Engineering and Sales, to turn a category-defining portfolio of tests into practitioners who choose Microba over the alternatives.
The role involves:
- Owning the performance of Microba's acquisition funnel end to end – the strategy, the spend, and the numbers that prove it works.
- Managing paid media, SEO including AEO, marketing automation and lifecycle, website and landing-page optimisation, campaign amplification, and the experimentation programme.
- Growing the network of Integrated Functional Medicine (IFM) practitioners and clinics in the UK and Australia.
- Tracking the funnel across our multi-channel, product-integrated tracking platform.
- Building and testing with new AI tools and agents.
What you'll own:
- End-to-end funnel ownership.
- Paid strategy and channel mix.
- Lifecycle and retention programmes.
- Conversion-rate optimisation across our pages and experiences.
- Experimentation engine.
- Data, tracking and measurement.
- Feedback loops and insight.
- Cross-functional partnership.
What you'll bring:
- 6+ years as a senior growth marketer, ideally in a SaaS or product-led environment.
- Demonstrable end‐to‐end ownership of an acquisition funnel and a substantial paid media budget.
- A track record of running a compounding experimentation programme.
- Hands‐on experience across the growth stack.
- Strong conversion‐rate optimisation and experiment design skills.
Why Microba:
We're a team of scientists, clinicians, engineers and operators united by a genuine belief that the microbiome will transform human health. We are committed to diversity and inclusion, providing equal employment opportunities to all.
Eligibility to work in Australia: Applicants must have the legal right to work in Australia. This role requires the successful candidate to undertake a pre‐screening police and identity check.
Working for Microba means being part of the cutting‐edge biotechnology industry and having the opportunity to impact healthcare directly.
Growth Marketing Lead - Remote in Brisbane employer: Microba
At Microba, we pride ourselves on fostering a dynamic and innovative work culture that empowers our employees to thrive. As a Senior MedTech Copywriter, you'll enjoy the flexibility of remote work while contributing to groundbreaking microbiome research that makes a real difference in healthcare. We offer competitive pay, opportunities for professional growth, and a collaborative environment where your expertise in translating complex science into compelling narratives will be highly valued.
