At a Glance
- Tasks: Drive business growth through local marketing initiatives and strategic partnerships.
- Company: Dynamic pharmacy focused on community engagement and health promotion.
- Benefits: Competitive salary, flexible hours, and opportunities for professional development.
- Other info: Exciting role with plenty of opportunities to grow and innovate.
- Why this job: Make a real impact in your community while building valuable marketing skills.
- Qualifications: Degree in Marketing or Business preferred; experience in marketing is a plus.
The predicted salary is between 47250 - 57750 $ per year.
The
Marketing Executiv e is responsible for driving business growth by strengthening the pharmacy's presence within its catchment area, building strategic partnerships, executing local marketing initiatives, and identifying opportunities to increase customer footfall, prescriptions, and brand awareness.
Key Responsibilities
- Business Development & Catchment Expansion
- Visit critical or underperforming pharmacies regularly to identify performance gaps and implement action plans for improvement.
- Analyze and continuously update the pharmacy catchment area, identifying opportunities for business growth and new partnerships.
- Achieve a minimum target of 5 clinic tie-ups per month to increase prescription referrals and customer traffic.
- Establish partnerships with nearby retail businesses such as laundries, grocery stores, supermarkets, and other local establishments to enhance brand visibility and generate referrals.
- Visit residential buildings within the catchment area to promote the pharmacy's products and services.
- Obtain necessary approvals from building management for promotional activities whenever required.
- Marketing & Promotional Activities
- Ensure the availability, proper placement, and effective utilization of marketing materials, including:
- Roll-up stands
- Flyers
- Home delivery acrylic stands
- Business cards
- Plan and execute a minimum of 4 health check-up campaigns per month within the assigned catchment area.
- Organize and conduct at least 2 gym or wellness events per month to promote health awareness and Medon's pharmacy services.
- Ensure all branding and promotional activities comply with company standards and brand guidelines.
- Relationship Management
• Build and maintain strong professional relationships with
- Clinics and healthcare providers
- Fitness centers and gyms
- Residential communities
- Community groups
- Local business partners
- Collect, monitor, and regularly update market intelligence, including:
- New clinics and healthcare providers
- Competitor activities, promotions, and pricing
- Local market trends and developments
- Business opportunities within the assigned territory
- Reporting & Performance Monitoring
- Submit regular reports on catchment area updates, marketing activities, partnerships, and field insights to the Store Manager and Management.
- Track and evaluate the effectiveness of marketing campaigns and promotional activities.
- Recommend improvements and new initiatives based on campaign performance and market feedback.
- Key Performance Indicators (KPIs)
- Minimum 5 clinic tie-ups per month.
- Minimum 4 health check-up campaigns per month.
- Minimum 2 gym/wellness events per month.
- Timely submission of catchment and market intelligence reports.
- Increased customer footfall, prescription referrals, and community engagement within the assigned catchment area.
- Compliance with company branding and marketing standards.
Qualifications & Skills
- Bachelor's degree or diploma in Marketing, Business Administration, or a related field is preferred.
- Previous experience in marketing, business development, or healthcare/pharmacy marketing is an advantage.
- Strong communication, interpersonal, and relationship-building skills.
- Excellent planning, organizational, and presentation abilities.
- Ability to work independently and manage multiple field activities.
- Valid UAE driving license is an added advantage.
- #J-18808-Ljbffr
Marketing Executive employer: Medon Pharmacy Group
As a Marketing Executive at our pharmacy, you'll thrive in a dynamic work environment that prioritises employee growth and community engagement. We offer competitive benefits, a supportive culture that encourages innovation, and opportunities to make a tangible impact within the local area. Join us to be part of a team that values your contributions and fosters professional development while enhancing health awareness in the community.
We think you need these skills to ace Marketing Executive
Business Development
Catchment Area Analysis
Strategic Partnerships
Local Marketing Initiatives
Customer Engagement
Health Campaign Planning
Event Organisation
