Job Type: Permanent position | Full time position
Job Description
Cofinet wishes to employ a full-time Marketing Specialist to lead our high voltage marketing and branding operations in Marrickville Sydney. Salary offered is $80K to $90K plus superannuation depending on the skills and experience of the candidate. Only shortlisted candidates will be notified. Skills requirement are Bachelors in Management / Marketing or related field, and at least 12 months of relevant, at level in related industry.
Duties to be undertaken
- Develop and implement Cofinet’s marketing strategies to strengthen brand positioning, increase market share, and support business growth objectives.
- Undertake market research and analyse industry trends, customer behaviour and competitor activities to identify opportunities for Cofinet’s business expansion.
- Establish and maintain strategic commercial relationships with coffee roasters, distributors, and industry stakeholders to enhance market penetration and customer retention.
- Identify and develop new market segments, customer acquisition opportunities and partnership initiatives to support revenue growth.
- Advise management on market conditions, product positioning, pricing strategies and customer demand patterns to improve commercial outcomes.
- Design and execute Cofinet’s business development initiatives, promotional campaigns and customer engagement programs aligned with organisational objectives.
- Coordinate client engagement activities, product demonstrations, customised events and industry presentations to promote products and strengthen brand awareness.
- Collaborate with suppliers and key stakeholders to develop value propositions and tailored solutions that meet customer and market requirements.
- Monitor sales performance, customer feedback and market intelligence to evaluate the effectiveness of marketing initiatives and recommend improvements.
- Prepare marketing reports, market analyses and strategic recommendations for Cofinet’s senior management to support decision-making.
- Represent the organisation at industry events, trade exhibitions, conferences and networking forums to generate business opportunities and enhance corporate presence.
- Develop marketing and promotional materials ensuring accuracy, consistency and alignment with Cofinet’s brand strategy.
- Evaluate the performance of marketing activities and business development programs against established objectives and key performance indicators.
- Maintain strong industry networks and identify emerging trends, products and opportunities to support ongoing business growth and competitive advantage.
Skills:
- Interpersonal skills, with strong written and oral communication skills
- Good analytical and numerical skills
- Excellent organisational skills and business awareness
- Creativity and problem-solving skills
Salary - $80K to $90K plus superannuation Only eligible and short-listed applicants will be considered.
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Marketing Specialist employer: MCKKRS Pty Ltd.
The General Eatery And Supplies is an exceptional employer located in the vibrant Dulwich Hill, NSW, offering a dynamic work environment where creativity and culinary excellence thrive. With a focus on employee growth, we provide opportunities for skill development and innovation in our kitchen, alongside competitive salaries and a supportive team culture that values collaboration and quality. Join us to be part of a passionate team dedicated to delivering outstanding food experiences while enjoying the benefits of working in a popular café known for its bold flavours and community spirit.
