At a Glance
- Tasks: Lead a high-performing analytics team and define marketing analytics strategy.
- Company: Fast-growing global FS/Trading firm with direct CEO visibility.
- Benefits: Competitive salary, career growth, and the chance to shape marketing intelligence.
- Other info: Dynamic environment with opportunities for innovation and leadership.
- Why this job: Make a real impact in a pivotal role with cutting-edge AI/ML technologies.
- Qualifications: Deep expertise in marketing analytics and proficiency in data tools.
The predicted salary is between 135000 - 165000 $ per year.
- We’re exclusively partnering with a fast-growing global FS/Trading firm to hire a
- Head of Growth Analytics
- a pivotal senior role with direct CEO visibility and ownership of the entire marketing intelligence function.
This is a rare chance to build and lead a high-performing analytics team for a team with a strong global footprint.
Responsibilities
- Define and execute the full marketing analytics strategy; recruit and lead a high-performing team of data scientists, analysts, and engineers.
- Collaborate closely with Growth, Product, Finance, and Marketing teams to inform investment and campaign decisions.
- Own advanced attribution modelling (multi-touch, probabilistic, marketing mix) to measure true incrementality and ROI.
- Leverage AI/ML for customer lifetime value prediction, churn modelling, journey optimization, anomaly detection, budget allocation, and dynamic segmentation.
- Implement generative AI tools to automate insight generation, provide natural-language summaries, personalize recommendations, and enhance creative performance testing.
- Manage end-to-end data infrastructure (Apps Flyer, Databricks, Google Marketing Platform, Big Query); maintain strict data quality, governance, and compliance (GDPR, CCPA, ATT).
- Build executive-facing Tableau dashboards, real-time automated reports, and actionable presentations.
- Profile
- Deep expertise in marketing analytics, attribution modelling (MTA/probabilistic), MMM, and applied AI/ML.
- Proficient with Apps Flyer, Databricks, GMP, Big Query, SQL, Tableau (hands-on required).
- Strong knowledge of data privacy, compliance, and governance frameworks.
- Exceptional ability to translate complex technical findings into clear business recommendations.
- #J-18808-Ljbffr
Head of Growth Analytics employer: MCG Talent
Join a dynamic and innovative global FS/Trading firm as the Head of Growth Analytics, where you'll have the unique opportunity to shape the marketing intelligence landscape while working closely with the CEO. This role not only offers competitive remuneration and benefits but also fosters a collaborative work culture that prioritises employee growth through continuous learning and development opportunities. Located in a vibrant city, you'll enjoy a stimulating environment that encourages creativity and innovation, making it an ideal place for professionals seeking meaningful and rewarding careers.
