Marketing Specialist in Sydney

Max Auto is one of Sydney’s biggest Chinese-owned used car dealerships, established in 2013 and based at 79 Parramatta Rd, Concord. We specialise in quality Japanese and European used vehicles, carrying over 100 cars in stock, and offer trade-in, consignment and vehicle finance services alongside vehicle sales. We believe in building relationships with our customers not just for the present, but for the future and have grown a loyal and expanding customer base across Sydney’s automotive market.

We are seeking an experienced Marketing Specialist to identify market opportunities and advise on the development, coordination and implementation of our marketing, pricing and promotional plans. You will research vehicle demand and competitor pricing, develop and execute marketing campaigns across digital and traditional channels, and advise the Director on product mix, pricing and promotion strategy to grow our customer base and brand presence across Sydney. This is a strategic, research, and campaign-focused marketing role rather than a sales or frontline customer service position. Day-to-day vehicle sales and customer transactions remain the responsibility of our sales team.

Duties & Responsibilities

• Commission and undertake market research to identify market opportunities and demand trends for used Japanese and European vehicles.
• Collect and analyse data on stock turnover, competitor pricing, customer enquiries and sales trends to inform marketing strategy.
• Support business growth through the preparation and execution of marketing objectives, policies and promotional programs.
• Advise the Director on product mix, pricing strategy, advertising, sales promotion and distribution/listing channels for vehicle stock.
• Develop and manage marketing campaigns across digital platforms, including the company website, social media, SEO and online vehicle listing portals.
• Develop and maintain marketing collateral, including website content, social media content, brochures and promotional material.
• Liaise with external vendors, agencies and advertising platforms to coordinate campaign delivery.
• Monitor and report on the performance of marketing campaigns and digital analytics, and recommend improvements.
• Develop strategies to build and maintain the Max Auto brand identity and visibility across Sydney's automotive market.
• Support market research and planning for new business initiatives, including finance and consignment service offerings.

Selection Criteria

• Bachelor degree or higher in Marketing, Business, Communications or a related field (or equivalent relevant experience).
• Minimum 1 year of relevant experience in a marketing role (relevant project or internship experience will be considered).
• Demonstrated experience conducting market research and developing marketing strategies and plans.
• Strong digital marketing skills, including SEO, social media marketing and online advertising platforms.
• Excellent written and verbal communication skills in English; Mandarin language skills highly regarded given our customer base.
• High attention to detail and the ability to manage multiple campaigns and deadlines.