Digital Performance Strategist in Melbourne

Match & Wood is an exciting and progressive independent media agency, and we are looking for a Performance Manager to join our Melbourne team. This is an opportunity to work with a team of superstars who are doing great work and future-proofing the media agency model. We have a people-first approach which ensures bespoke development plans and opportunities are tailored to individuals, allowing them to learn, grow and achieve whatever they want to in this industry.

Your role is to provide effective support to our teams and clients, and deliver best-in-class digital recommendations and execution. You will be working within an integrated, cross-functional team and be given visibility on the entire communications ecosystem for our clients. You will gain an understanding of how digital & traditional channels work together in the communications mix, and influence each other to drive outcomes. As such, we are looking for someone who is both a critical thinker and a strong executor, with a desire to keep learning.

You will report into the Performance Director who will lead your development and be a strong back-stop and support for you as you progress, as well as a Group Director that manages the overarching team. You can also tap into an open and collaborative leadership team, plus a team of digital craft specialists as needed to supercharge your learning and output.

The skill set we are looking for:

• Experience in two or more of the following areas:
• Paid Search (priority) – Implementing and managing Google Ads and Microsoft Ads campaigns, performing keyword bid management, ad copy testing, new campaign opportunities and experiments to generate actionable insights to improve campaign effectiveness.
• Paid Social – Strong skills within Facebook Business Manager and LinkedIn Ads. Experience with DCO, external data providers, and working with influencers within a paid environment.
• Programmatic – Planned, implemented and managed programmatic campaigns, with experience across self-serve DSPs. Strong negotiation skills for different buy types.

Day to day activities:

• Maintain a strong understanding of our clients’ business objectives and recommend ways that digital media can help achieve those objectives.
• Provide solid strategic recommendations that drive targeted traffic and achieve strong campaign results.
• Implement successful campaigns across various digital platforms, and manage their delivery to maximise return on ad spend.
• Provide best-in-class reporting that is streamlined, accurate, timely, and includes insightful analysis, commentary and recommendations for continuous improvement.
• Implementation, management & maintenance of measurement pixels through key platforms & Google Tag Manager.
• Create measurement dashboards and campaign reports using Google Data Studio, Supermetrics & Excel.
• Author high quality presentations that outline your analysis, recommendations and rationale.
• Apply rigorous attention to detail in all areas of your work.
• Embrace AI tools in your day-to-day tasks.
• Foster and maintain strong relationships with clients, staying abreast of their needs.
• Keep up to date with industry news and innovations.

Experience required:

• 3+ years experience in digital media (ideally within a media agency, but not essential).
• If you have less experience and still want to have a chat, feel free to reach out.

Salary range: Details regarding pay range or salary will be discussed during the interview process.