Social Media & Marketing Coordinator in Byron Bay

MARVELL LANE (@marvell_lane) is a boutique Australian label that designs and sells lingerie, swimwear, and clothing for busty ladies. Based in beautiful Byron Bay, we are a small, energetic team whose mission is to create beautiful, fashion-forward garments for the busty community.

We're looking for a multi-talented creative to join our marketing team to own the day-to-day execution of our social media channels. From capturing content with the team to creating engaging ways to bring our campaigns and brand story to life, you'll play a key role in shaping how MARVELL LANE shows up online. This role is about so much more than simply posting content. We're looking for someone who can foster the community we've built online, help it grow, and bring fresh ideas to the table.

You'll report to our Marketing Manager, taking ownership of the day-to-day planning, creation and execution of social content. You'll also contribute to the wider marketing mix, including email marketing and website merchandising, with direction from our Communications Manager. This is a hands-on role where no two days will look exactly the same. You'll be an important part of a small, collaborative team, with the opportunity to make a real impact on how MARVELL LANE shows up and connects with our community.

Work type: This is a full-time position based at our Byron Bay headquarters. A hybrid week can be arranged for the right person living a bit further away - we're flexible!

What you'll actually be doing:

• Working from established brand guidelines and briefs: Plan, create, edit and deliver engaging content across Instagram, TikTok, and email marketing platforms.
• Create and manage a monthly content calendar, planning and scheduling content across Instagram, TikTok, and EDM channels in line with launches, sales, and brand priorities.
• Managing day-to-day community engagement including comments and DMs.
• Assisting with influencer collaborations and user-generated content coordination.
• Writing captions and copy aligned with MARVELL LANE's established voice and tone.
• Capture photo and video content, including behind-the-scenes footage at photoshoots, during sample fittings and MARVELL LANE events.
• Monitor social media and campaign performance, providing insights and recommendations to improve results.
• Create compelling EDMs on Klaviyo, based on brand guidelines.
• Assisting with minor website upkeep and online merchandising tasks.

What you'll bring on day one:

• 1+ years in a marketing, social media, or a content creation role (e-commerce or fashion industry experience is a bonus).
• Confidence directing content both behind and in front of the camera, with a natural ability to make others feel comfortable and shine on screen.
• Hands-on experience creating and editing TikToks and Instagram Reels.
• A strong understanding of social media trends, platforms, and what makes people stop scrolling.
• Exceptional attention to detail across all aspects of marketing execution and content delivery.
• Basic graphic design skills.
• A great eye for fashion, visuals, and storytelling that feels natural and genuine.
• Excellent copywriting skills that can match MARVELL LANE's voice and tone.
• A proactive, 'give it a go' attitude - you're comfortable testing ideas and taking initiative!

Why you'll love working for MARVELL LANE:

• We're a small but ambitious team, which means you'll have the opportunity to learn, grow, and take on increasing responsibility as the brand evolves.
• Join us at an exciting time in our growth as our business expands into the USA and beyond!
• Work in a positive, collaborative environment where creativity and teamwork are genuinely valued.
• Enjoy generous staff discounts and early access to new releases.
• Based at our beautiful Byron Bay HQ.