At a Glance
- Tasks: Lead CRM strategy and optimise HubSpot for customer growth and sales productivity.
- Company: Noumi Limited, a leader in plant-based and dairy beverages.
- Benefits: Paid parental leave, quarterly product allowance, wellbeing support, and salary packaging options.
- Other info: Inclusive culture with excellent career growth opportunities.
- Why this job: Join a dynamic team making a real impact on healthier lives and sustainability.
- Qualifications: 5+ years in CRM/Marketing Automation with strong HubSpot experience.
The predicted salary is between 90000 - 110000 $ per year.
Join Noumi: Imagining a Healthier Tomorrow 🌱 At Noumi Limited (ASX: NOU), we’re blending the power of nature and science to create nourishing products that support healthier lives, communities, and the planet. With leading brands like MilkLab, Australia’s Own, Vital Strength, Crankt, and Uprotein, our products are enjoyed across 24 countries.
The Opportunity We’re looking for a CRM & Marketing Automation Manager to lead and scale our use of HubSpot across the HORECA channel. This role will drive customer growth, improve sales productivity, and unify marketing and sales through a single customer view.
- Lead CRM strategy and optimisation of HubSpot Marketing Hub Enterprise
- Own and maintain a unified customer database across marketing and sales
- Consolidate tools into HubSpot to streamline execution
- Build and optimise automated lifecycle journeys (onboarding, events, remarketing, retention)
- Partner with HORECA Sales to translate field activity into scalable CRM programs
- Deliver campaigns across landing pages, email, and paid/social channels
- Develop dashboards and reporting on performance, ROI, and attribution
- Drive CRM adoption, training, and ongoing optimisation
What you’ll bring:
- 5+ years in CRM/Marketing Automation with strong HubSpot experience
- Proven ability to build lifecycle programs that drive acquisition and retention
- Experience working cross-functionally with sales and marketing teams
- Strong analytical, commercial, and project management skills
- FMCG or HORECA experience highly regarded
Why Noumi? This year, we achieved 90% participation in our Gallup Employee Engagement Survey – a world-class result - and recorded year-on-year improvement in overall engagement scores. We’re committed to building an inclusive culture where every team member can thrive. Here’s a taste of what you can expect when you join our team:
- Paid Parental Leave – supporting you through life’s big moments.
- Quarterly Product Allowance – enjoy our leading brands like MilkLab, Uprotein, and Vital Strength.
- Wellbeing Support – access to Sonder, our EAP, and other wellbeing programs.
- Salary Packaging Options – including novated leases through SG Fleet.
Curious to learn more about what we do? Explore our range of products at noumi.com.au. Ready to be part of a company that’s imagining a healthier tomorrow? Apply now and grow your career with Noumi.
HubSpot CRM & Lifecycle Marketing Lead in Sydney employer: Marketing & Product Development
Noumi Limited is an exceptional employer that prioritises employee wellbeing and growth, offering a vibrant work culture in Ingleburn, NSW. With a commitment to sustainability and a strong focus on inclusivity, employees enjoy benefits such as paid parental leave, quarterly product allowances, and access to wellbeing support programs. Join a team where your contributions matter and be part of a company dedicated to imagining a healthier tomorrow.
Contact Details:
Marketing & Product Development Recruitment Team
