- Dynamic national organisationwith high profile FMCG food brands
- Attractive remuneration includingbonus opportunity, collaborative culture, flexible working
- Senior leadership role with realcommercial impact
Manassen Foods is home to some ofAustralia's most loved and trusted food brands — including Sunbeam, Trident,Marion's Kitchen and Yorkshire Tea.
Our purpose is simple: bringingthe world's favourite food to your table — and how we show up creatively anddigitally matters more than ever.
We're now looking for a bold, modern Head of Creative & Digital to lead ourend‐to‐end creative output and build a best‐in‐class digital capability thatdrives brand impact, commercial performance and measurable growth across ourportfolio.
Why Join us?
- Creative impact at scale: Lead creative and digital strategy for a multi‐brand FMCG portfolio withgenuine investment and executive support.
- Shape the future: Buildthe operating rhythm, standards and digital capability that will define howManassen grows over the next chapter.
- Commercially meaningful work: Your work won't sit in a deck — it will drive conversion, penetration, basketand retailer outcomes.
- Collaborative culture: Work closely with Marketing, Category, Sales and IT in a fast‐moving, high‐trustleadership environment.
- Flexibility & benefits: Flexible working arrangements, employee discounts and a broad benefits program.
What you'll be doing:
Reporting to the Marketing & Category Director, you'll be responsible forelevating Manassen's creative craft while turning digital into a scalablegrowth engine for the business.
You'll lead our in‐houseCreative team, own the digital ecosystem, and ensure every touchpoint — from packaging and campaigns to websites, social, CRM and thedigital shelf — is consistent, effective andcommercially accountable.
This role is equal parts brandguardian, growth driver and capability builder.
- Creative leadership &brand guardianship - Inspire and lead the in‐house Creative team acrosspackaging, campaigns, content and communications while setting, protecting andelevating brand standards across a diverse portfolio.
- Digital strategy &performance - Own and execute Manassen's digital strategy across paid,owned and earned channels, driving measurable performance, ROI and strongagency partnerships.
- Retailer e‐commerce &digital shelf excellence - Lead digital shelf standards across key retailpartners to improve discoverability, conversion and compliance through best‐practicecontent and execution.
- Websites, CRM & data‐drivengrowth - Drive website optimisation across UX, SEO, content and conversion,and lead CRM and marketing automation to deliver measurable growth outcomes.
- Operating rhythm &capability building - Build efficient workflows and delivery systems whiledeveloping creative and digital capability to support future growth.
What you bring:
- Proved experience across creativeleadership, digital, brand and content (FMCG highly regarded)
- Proven leadership of in‐housecreative teams and agency ecosystems
- Strong digital fluency acrosspaid media, social, websites, analytics and performance reporting
- Experience leading CRM ormarketing automation strategy and outcomes
- Confidence influencing seniorstakeholders through clear storytelling and data‐backed recommendation
Head of Digital & Creative employer: Manassen Foods
At Manassen Foods, we pride ourselves on being an excellent employer by fostering a collaborative culture that empowers our employees to make impactful decisions. With flexible working arrangements, a comprehensive benefits program, and opportunities for professional growth, you will thrive in an environment that values your contributions while working with some of Australia’s most beloved food brands. Join us to not only advance your career but also to play a vital role in bringing the world’s favourite food to Australian tables.
