Senior Marketing Manager, Consumer Marketing in Sydney

Our Consumer Marketing team plays a crucial role in Macquarie’s retail banking business, driving growth for our market-leading products by developing deep customer understanding and compelling go-to-market strategies. As a key member of this team, you will be responsible for driving growth across our market-leading and rapidly scaling deposits and home loan portfolios.

In this role, you will collaborate across the Marketing ecosystem to develop and execute strategies that drive consideration and acquisition for our deposits and home loans products. You will build deep customer understanding through research and data analysis to inform marketing strategy, create compelling go-to-market approaches by defining strong customer value propositions and resonant storytelling, and lead the end-to-end delivery of integrated, multi-channel marketing campaigns. Central to the role is rigorously measuring channel and campaign performance, translating insights into actionable recommendations, and identifying opportunities to optimise the customer journey and improve conversion across the acquisition funnel.

What you offer:

• 7+ years of experience in a strategic marketing role, such as consumer marketing, product marketing, or growth marketing, ideally within financial services.
• A proven track record of developing and executing successful go-to-market strategies that drive commercial results.
• Deep experience in end-to-end campaign management, from strategy and briefing through to execution and reporting.
• Expertise in leveraging customer research and data to develop actionable insights and inform marketing strategy.
• Strong analytical skills with proficiency in using data to measure performance, identify trends, and drive decision-making.
• Experience with tools like Google Analytics is an advantage.
• Demonstrated experience in customer journey mapping and implementing conversion rate optimisation (CRO) initiatives.
• Excellent stakeholder management and collaboration skills, with the ability to work effectively in cross-functional teams.
• A high degree of accountability and a passion for delivering outstanding customer, brand, and commercial outcomes.
• Exceptional communication and storytelling ability.

We love hearing from anyone inspired to build a better future with us; if you’re excited about the role or working at Macquarie we encourage you to apply.

What we offer:

• 1 wellbeing leave day per year
• Up to 5 additional service bonus leave days per year
• Up to 20 weeks’ paid parental leave for primary caregivers along with 12 days of transition leave upon return to work, and 6 weeks’ paid leave for non-primary caregivers
• 2 days of paid volunteer leave and donation matching
• Up to 12 months’ gender affirmation leave, including 6 weeks’ paid leave
• Access to Employee Assistance Program and wellbeing benefits including skin and health checks, and flu vaccinations
• Access to a wide range of salary packaging options
• Access to a wide range of learning and development opportunities, including reimbursement for professional membership or subscription
• Hybrid and flexible working arrangements, dependent on role
• Reimbursement for work from home equipment

We are committed to providing an inclusive environment for all, where different experiences, skills and perspectives are valued and respected. Macquarie provides access to opportunities for all individuals regardless of race, colour, religion, sex, sexual orientation, national origin, age, disability, protected veteran status, genetic information, marital status, gender identity or any other characteristic or circumstance. We provide reasonable adjustments to individuals who may need support during the recruitment process and employment. If you require an adjustment, please let us know during the application process.