Digital Marketing Lead

Join Macquarie Asset Management's Client Solutions Group, in our Marketing and Communications team who are responsible for the design and implementation of Marketing (and where needed, Communications), with a key focus on our digital platform, specifically website ownership. We are a global financial services group operating in 30 markets with 57 years of unbroken profitability. At Macquarie, you’re empowered to shape a career that is fulfilling and creates value.

What role will you play? We see Marketing and a connected digital platform as a critical component to our success in raising capital and building brand engagement. As a key contributor to our digital marketing strategy, you will support the design, implementation and ongoing optimisation of the digital marketing platform, with a primary focus on the Macquarie Asset Management website and its integration across the broader digital ecosystem. Working closely with Enterprise DSO leads and the Macquarie central team, your role will help deliver a scalable, data-driven digital experience that enhances brand awareness, client engagement and capital-raising outcomes, while ensuring alignment with enterprise standards, technology infrastructure and governance requirements. Partnering with distribution and investment teams, you will support the development of digital client journeys across key channels and execute targeted marketing programs for our alternative investment strategies. The role will also work closely with distribution leaders, digital agencies and data partners to identify engagement opportunities, accelerate platform capabilities, and deliver relevant content to investor audiences through compliant, data-led digital marketing initiatives.

What you offer:

• Bachelor’s degree in digital marketing, communications or related field, or relevant work experience is required.
• 8+ years of experience in digital marketing roles within asset management firms with good knowledge of the Asset Management Marketing landscape.
• Hands-on experience with modern digital marketing platforms (e.g. Salesforce Marketing Cloud, HubSpot, Adobe Experience Cloud or equivalent), including designing and implementing end-to-end client journeys.
• Preference for recent experience in AI platforms.
• Knowledge of alternatives investment capabilities: infrastructure, real assets, private credit and a working knowledge of Asset Management marketing regulatory requirements.
• Familiarity with the Asset Management distribution landscape, including Institutional and Adviser networks, dealer groups, platform operators and their digital engagement models.
• Comfort working with data and digital analytics tools (e.g. CRM, marketing automation platforms, web analytics) to measure campaign effectiveness and inform decision-making.

What we offer:

• 1 wellbeing leave day per year.
• Up to 5 additional service bonus leave days per year.
• Up to 20 weeks’ paid parental leave for primary caregivers along with 12 days of transition leave upon return to work, and 6 weeks’ paid leave for non-primary caregivers.
• 2 days of paid volunteer leave and donation matching.
• Up to 12 months’ gender affirmation leave, including 6 weeks’ paid leave.
• Access to Employee Assistance Program and wellbeing benefits including skin and health checks, and flu vaccinations.
• Access to a wide range of salary packaging options.
• Access to a wide range of learning and development opportunities, including reimbursement for professional membership or subscription.
• Hybrid and flexible working arrangements, dependent on role.
• Reimbursement for work from home equipment.

About Macquarie Asset Management: Macquarie Asset Management is a leading global asset manager, trusted by institutions, individuals and communities to responsibly manage $A720 billion in assets. MAM provides clients with a diverse range of investment solutions that seek to deliver superior risk-adjusted returns.

Inclusion at Macquarie: We are committed to providing an inclusive environment for all, where different experiences, skills and perspectives are valued and respected. Macquarie provides access to opportunities for all individuals regardless of race, colour, religion, sex, sexual orientation, national origin, age, disability, protected veteran status, genetic information, marital status, gender identity or any other characteristic or circumstance. We provide reasonable adjustments to individuals who may need support during the recruitment process and employment. If you require an adjustment, please let us know during the application process.