At a Glance
- Tasks: Create and execute engaging email campaigns that connect with our audience.
- Company: Join a leading national industry body based in the heart of Sydney.
- Benefits: Enjoy a competitive salary, flexible hours, and remote work options.
- Other info: Immediate start available with great career growth potential.
- Why this job: Make an impact in email marketing while collaborating with a dynamic team.
- Qualifications: 3+ years in email marketing, strong communication skills, and CRM experience.
The predicted salary is between 76500 - 93500 $ per year.
Our CBD-based client and high-profile national industry body has a permanent full-time opportunity for an Email Marketing Specialist to assist in the development and execution of effective campaigns. Reporting to the Digital Marketing Manager and working closely with the broader marketing and content team, this role will focus on ensuring the successful delivery of email communications to its extensive member base.
Key responsibilities include:
- Build and execute email templates that resonate with customers
- Segment email lists based on customer characteristics, behaviours, and preferences to send targeted and relevant emails
- Implement the email marketing plan that aligns with business objectives, targets audience preferences, and industry best practices
- Monitor and analyse campaign performance
- Conduct A/B tests to optimise open rates, click-through rates, and conversion rates
- Manage the enterprise email calendar, timelines, and email frequency.
Key requirements include:
- A minimum of 3 years of experience in email marketing with a focus on building and executing campaigns
- Demonstrated experience with CRM and marketing automation platforms (e.g., Adobe Campaign, Microsoft Dynamics)
- Proficiency in HTML and email design best practices
- Experience in using email marketing analytics tools (e.g., Google Analytics, Adobe Analytics)
- Experience with A/B testing and optimisation techniques
- Excellent written and verbal communication skills.
- Ability to collaborate effectively with team members and stakeholders.
This opportunity is available immediately and offers a competitive salary, with flexibility around core hours and remote working arrangements. If you’re passionate about email marketing, submit your resume and cover letter immediately.
Email Marketing Specialist in Sydney employer: Macpeople
Macpeople is an excellent employer for creative professionals, offering a dynamic freelance environment where you can thrive on diverse projects that challenge your design skills. With a strong emphasis on autonomy and quality, you'll enjoy the flexibility to manage your own schedule while contributing to impactful brand collateral. The supportive work culture fosters collaboration and innovation, making it an ideal place for designers looking to elevate their careers in a vibrant setting.
