General Manager – Sales, Events & Marketing in Byron Bay

M.V. Jasmine is seeking a dynamic, commercially driven and creative General Manager - Commercial, Sales & Events to help lead the next stage of growth of our luxury charter and events business. This is a unique senior role combining business development, sales, events, marketing, partnerships and P&L responsibility with General Manager oversight of our luxury hospitality operation.

Working closely with the owners, you will play a pivotal role in increasing revenue and profitability, growing our private charter, wedding and corporate events business, building strategic relationships and strengthening the M.V. Jasmine brand. We are looking for someone who can build the business, not simply manage it. You will be commercially focused and sales driven, with the ability to identify opportunities, develop relationships and turn great ideas into measurable results. At the same time, you will maintain oversight of our onboard hospitality operation, ensuring our people, systems and service standards consistently deliver an exceptional guest experience.

This is a full-time role offering genuine flexibility and autonomy. Much of the role can be performed remotely from home, with regular meetings onboard M.V. Jasmine and directly with the owners. However, this is not a role that happens entirely behind a laptop. A key part of the position will involve getting out into the market - meeting hotels, concierges, tourism partners, wedding planners, corporate clients, local businesses and other key people within the community. You will also occasionally work onboard to conduct quality and service checks, host prospective clients and partners, and attend important weddings, corporate events, VIP charters and major activations.

Key responsibilities

• Develop and implement commercial and sales strategies to achieve revenue and profitability targets
• Drive growth across private charters, weddings, corporate events, celebrations and public cruises
• Own and actively manage the sales pipeline, from lead generation through to conversion
• Proactively generate new business rather than relying solely on incoming enquiries
• Develop new corporate accounts and long-term client relationships
• Identify quieter dates and periods and develop strategies to increase bookings and vessel utilisation
• Increase average booking value through strategic packaging, catering, beverage and premium experience upsells
• Develop new products, packages, events and revenue opportunities
• Build repeat and referral business
• Develop and execute marketing campaigns that directly support sales and revenue objectives
• Oversee EDM, database marketing, digital campaigns, social media, seasonal campaigns, partnerships and brand activations
• Grow our wedding and events pipeline and develop M.V. Jasmine's position within the premium events market
• Monitor competitors, market trends and customer behaviour to identify new opportunities
• Work closely with Guest Services/Admin to ensure seamless transition from sales through to event delivery
• Report regularly to the owners on revenue, sales pipeline, marketing performance, events and commercial opportunities

Relationships, partnerships & business development

Building strong commercial relationships will be a major focus of this role. We want someone who will actively get M.V. Jasmine in front of the right people and establish a strong referral and partnership network throughout Byron Bay, Northern Rivers, Tweed Coast, Gold Coast and beyond. You will proactively build and maintain relationships with:

• Hotels, resorts and boutique accommodation
• Hotel General Managers, Guest Relations teams and Concierges
• Tourism bodies and destination organisations
• Wedding planners and wedding industry professionals
• Event planners and agencies
• Corporate groups and businesses
• Executive Assistants, HR teams and corporate event decision-makers
• Local businesses and business owners
• Key people and influential members of the local community
• Luxury travel advisors and tourism operators
• PR agencies and media
• Premium hospitality, lifestyle and beverage brands
• Conference and incentive travel organisers
• Creative and event industry partners

This isn't simply about sending introductory emails. We want someone who genuinely enjoys meeting people, building rapport and developing relationships that turn into referrals, bookings, collaborations and long-term commercial opportunities. An existing network throughout the local region would be highly regarded, while broader national connections across hospitality, tourism, events, weddings, corporate business, PR, media or premium brands would be a significant advantage. Ultimately, we want you to become a key ambassador for M.V. Jasmine within the hospitality, tourism, events and business community.

Commercial & financial management

Growing revenue is only part of the role. We are looking for someone who understands the difference between being busy and being profitable. Working closely with the owners, you will monitor revenue and overall P&L performance and review labour and staffing.