At a Glance
- Tasks: Join our SEO team to enhance visibility strategies and explore Generative Engine Optimisation.
- Company: Luminary, a leading digital agency with a passionate team and award-winning expertise.
- Benefits: Flexible part-time hours, remote work options, and a supportive team culture.
- Other info: Diverse and inclusive workplace committed to professional growth and community reflection.
- Why this job: Make a real impact on major organisations while deepening your SEO and GEO skills.
- Qualifications: 5+ years in SEO strategy, agency experience, and strong analytical skills.
Luminary is a digital agency with 90+ passionate professionals committed to creating digital experiences that matter. Since 1999, we have been developing digital strategy and delivering websites and web applications for a broad range of clients, from large multinationals to government departments and well-known Australian brands. We are proud of the work we produce and even prouder of our team.
This is a contract role with availability of 1-3 days per week, essentially part-time under a contract agreement. The team are experts in their field, working across digital transformation, user research, design, development, and infrastructure. Luminary is a certified Benefit Corporation (B Corp) that seeks to balance people, profit, and planet.
We are looking for one day per week in the office, with additional time being either office or WFH. If you love SEO and are curious about the new frontier of Generative Engine Optimisation (GEO), this role will put you at the centre of where search is heading. You'll have the opportunity to make a real impact on major organisations' visibility strategies whilst deepening your expertise in how AI-powered search is reshaping discovery and engagement.
About the Role
As part of Luminary's strategy team, you'll collaborate with specialists in content, strategy, analytics, UX, design, and development to deliver high-quality SEO and GEO outcomes for a diverse range of clients. Supported by the SEO Principal and Producers, you'll manage retainers and project-based SEO and GEO work, combining technical depth with strategic thinking and the ability to communicate insights clearly and persuasively.
The role focuses on the SEO functions you are used to, as well as emerging GEO activities, such as:
- SEO
- Conduct keyword research and analyse search behaviour and opportunities
- Define and implement on-page optimisation strategies
- Lead audits, technical recommendations, and data-driven reporting
- Monitor site performance and identify opportunities for improvement
- Stay up to date with evolving best practices and algorithmic trends
- GEO
- Advise clients on the shift toward AI-powered search and summarisation engines
- Produce visibility benchmark reports and performance analyses
- Optimise content for both traditional and generative search environments
- Support AI-friendly copywriting and content-design practices
- Implement or guide schema and technical improvements that enhance machine readability and visibility in AI systems
- Contribute to internal GEO knowledge-sharing and capability building
Skills and Experience
- 5+ years' experience in SEO strategy and delivery
- Experience in an agency environment with the ability to manage multiple clients and priorities
- Demonstrated understanding of generative engine optimisation and AI-driven search
- Proven ability to lead client presentations and discussions, supported by strong written skills
- Ability to communicate insights clearly to technical and non-technical stakeholders
- Experience with site migrations, redesigns, and large-scale content optimisation
- Strong analytical and reporting skills using GA4, Search Console, and SEO suites such as SEMrush, Ahrefs, or Screaming Frog
- Curious, analytical mindset with the ability to connect data, content, and strategy
- Collaborative approach, comfortable working across teams to deliver the best client outcome
- Comfort with Google Analytics/Website Analytics would be ideal, but not essential
Submission Tips
Please provide a one-page cover letter explaining what skills you will bring to the role and why you would be a great fit with Luminary.
The future is bright with diversity, equity, and inclusion! One of Luminary's core values is People. We are committed to building a culture of empathy, tolerance, and inclusion, and we believe strongly in the power that each and every voice can bring to collaboration, problem-solving, and innovation. We welcome applications from people of all backgrounds.
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SEO & GEO Strategist in Melbourne employer: Luminary Digital
At Luminary, we pride ourselves on being a leading digital agency that values passion, collaboration, and innovation. Our team of over 90 experts is dedicated to creating impactful digital experiences while fostering a supportive work culture that prioritises diversity, equity, and inclusion. With flexible working arrangements and opportunities for professional growth in the exciting fields of SEO and Generative Engine Optimisation, joining us means becoming part of a community that truly cares about making a difference.
