At a Glance
- Tasks: Lead marketing strategies and campaigns for a new animal wellness brand.
- Company: Join a passionate team dedicated to improving the lives of pets.
- Benefits: Competitive salary, creative freedom, and a fun work environment with animals.
- Other info: Opportunity to grow your career while making a difference in the pet industry.
- Why this job: Combine your marketing skills with your love for pets in a dynamic role.
- Qualifications: Experience in marketing management and a passion for dogs and cats.
The predicted salary is between 71100 - 86900 $ per year.
An exciting opportunity exists for an experienced
Marketing Manager to join a new animal wellness business and play a key role in establishing and growing the brand.
Reporting to the
General Manager , the Marketing Manager will be responsible for the planning and delivery of marketing activity across brand, digital, social media, email, content, partnerships and PR.
This is a hands- on role requiring strong commercial awareness, creative capability and attention to detail.
As an animal- focused business, a genuine passion for dogs and cats is essential , along with enthusiasm for working in an environment where animals are part of the everyday experience.
Key Responsibilities
- Develop and deliver the annual marketing strategy, calendar and campaigns in line with business objectives.
- Manage the marketing budget and monitor spend and campaign performance.
- Manage email marketing and CRM activity through
Klaviyo , including campaigns, automated flows, segmentation and database growth.
- Manage social media across Instagram, Tik Tok and Facebook, including content planning, publishing and community engagement.
- Plan and manage Meta Ads and paid social campaigns, including budgets, targeting, optimisation and reporting.
- Coordinate content production, including briefing and managing photographers, videographers and other creative suppliers.
- Manage and update website content, imagery, campaigns and promotions, with an understanding of SEO fundamentals and website CMS platforms.
- Collaborate with PR, partnerships, influencers and external agencies to support brand awareness and business growth.
- Maintain and uphold brand standards across all marketing channels and throughout the wider organisation.
- Monitor and report on marketing performance, using insights to continually improve activity.
Skills & Experience
- Proven experience in a Marketing Manager or similar role.
- Strong working knowledge of
Klaviyo, Meta Ads Manager and paid social .
- Experience managing brand social media channels and digital content.
- Experience with website CMS platforms and a sound understanding of
SEO fundamentals .
- Proficiency in
Canva and/or Adobe Creative Suite is essential .
- Experience managing marketing budgets, campaigns and external creative suppliers.
- Strong copywriting, communication, organisation and project management skills.
- Strong creative judgement and attention to brand consistency.
A genuine passion for dogs and cats is essential.
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Marketing Manager in Albion employer: Luckies Stay & Play
Join a vibrant and innovative animal wellness business as a Marketing Manager, where your passion for pets will be celebrated in a collaborative and dynamic work environment. We offer competitive benefits, a supportive culture that encourages creativity and professional growth, and the unique opportunity to make a meaningful impact on the lives of animals and their owners. With a focus on employee development and a hands-on approach to marketing, you'll thrive in a role that combines your expertise with your love for dogs and cats.
