At a Glance
- Tasks: Design and execute paid media strategies to boost client engagement and results.
- Company: Join a leading digital marketing agency with a focus on innovation.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on creativity and results.
- Why this job: Make a real impact in the fast-paced world of digital advertising.
- Qualifications: 5+ years in performance marketing with strong programmatic and social media skills.
The predicted salary is between 63000 - 77000 $ per year.
- Australia careers
- Vacancy · Australia
- Paid Media Manager (Programmatic & Social Advertising)
- Sydney, Melbourne, Brisbane Australia
The Paid Media Manager (Programmatic & Social Advertising) plays a key role across the strategic development and execution of paid advertising campaigns for our clients.
This role focuses on campaign development in line with client business objectives and ROI.
Collaboration with cross-functional teams and working towards overarching business goals is key to the success of this role.
- Ideally you posses strong knowledge and experience across the following areas;
- Strong experience working with programmatic and social platforms with a robust perspective on how to drive results for brands.
- Programmatic knowledge from a buy and sell side with ad tech awareness and hands on experience
- Working with teams and other departments – Technology, Search, Content and Client Leadership
JOB RESPONSIBILITIES
- Design and execute comprehensive paid strategies across programmatic and social media to drive engagement and business outcomes for clients.
- Analyse campaign performance, offering insights and actionable recommendations for enhancements.
- Coordinate with content creators and designers to align creative output with campaign goals and targeting.
- Remain current with digital marketing trends and best practices to maintain LION Digital's industry leadership.
REQUIREMENTS
- Minimum of 5 years experience in performance marketing, managing budgets $20k - $100k+ per month (ideally experience in ecommerce, Saa S or Marketplaces).
- Required knowledge and hands-on experience with the Google Marketing Platform, including Display & Video 360 (DV360), and Google Tag Manager (GTM).
- Proficiency in programmatic and social platforms, such as Meta (Facebook and Instagram), Tik Tok, Amazon and other niche and emerging platforms that provide access to inventory of interest for brands.
- Experience with DOOH & CTV led approach would be highly regarded.
- Strong communication and interpersonal skills for effective cross-team collaboration.
- A creative and results-oriented mindset, with a track record of tackling marketing challenges successfully.
A senior partner from LION will be in touch within 5 working days.
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Paid Media Manager in Sydney employer: LION Digital Pty Ltd
At LION Digital, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation in the heart of Australia's vibrant cities like Sydney, Melbourne, and Brisbane. Our commitment to employee growth is evident through ongoing training and development opportunities, ensuring our team stays ahead in the fast-paced digital marketing landscape. With a focus on meaningful work and a supportive environment, we empower our Paid Media Managers to drive impactful results for our clients while enjoying a fulfilling career.
