We are seeking a motivated and commercially minded CRM Business Process Owner to own and drive the end-to-end strategy, governance and adoption of Salesforce across our Electrical business divisions. This is an excellent development opportunity for someone with strong computer literacy, an interest in business processes and data, and the confidence to work with stakeholders across a diverse organisation.
You will help ensure Salesforce becomes the single source of truth for customer, sales and pipeline information, while building the capability to own and continuously improve consistent CRM processes across the group.
Key Accountabilities
1. Salesforce Strategy & Governance
- Define and maintain the Salesforce roadmap, aligning system priorities with business strategy and growth plans.
- Establish and govern standardised processes across all Sales Orgs
- Establish and embed standardised sales processes across all Sales Organisations, including pipeline management, opportunity stages, customer data structures and forecasting methods.
- Act as the central authority for Salesforce process design and changes
2. Process Ownership & Optimisation
- Own core CRM processes including lead-to-opportunity conversion, opportunity management, forecasting, quote-to-order monitoring and account lifecycle management.
- Identify process gaps and inefficiencies, gather user feedback and help design practical improvements that can scale across divisions and future acquisitions.
3. Adoption & Change Leadership
- Coordinate training programs, communication plans and engagement activities that build user confidence and strengthen Salesforce adoption.
- Support a network of local change champions, monitor adoption and usage trends, and help address barriers to consistent system use.
4. Stakeholder Management
- Partner with General Managers, Regional Managers, sales leaders, customer service and operations teams to understand business needs and translate them into clear process or system requirements
- Act as a link between business stakeholders and Salesforce technical teams, helping prioritise enhancements and ensuring proposed changes deliver practical value.Partner with:
5. Data & Reporting Ownership
- Ensure Salesforce is the single source of truth for customer and pipeline data
- Define reporting standards and dashboards that improve pipeline visibility, forecast accuracy and customer segmentation.
- Drive data quality, governance, and accountability
6. Program & Continuous Improvement Leadership
- Lead major CRM initiatives (enhancements, rollouts, integrations)
- Own prioritisation of system improvements and backlog
- Coordinate with Digital / IT teams on, Enhancements. Rollouts, Integrations (ERP, CPQ, etc.) and System performance
What you will bring
- Strong computer literacy; Salesforce experience is preferred but not essential.
- An ability to learn systems and understand different business models and processes.
- Clear communication and interpersonal skills, with the potential to influence stakeholders.
- A data-driven, process-oriented mindset and an interest in reporting.
- Self-motivation, accountability and a strong focus on results.
- A collaborative approach aligned with our values of teamwork, integrity, respect and excellence..
Why join us
This trainee role offers broad exposure to Salesforce, sales operations, change leadership and continuous improvement across multiple Electrical businesses—providing a strong platform for career growth.
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CRM Business Process Owner (Salesforce) in Sydney employer: Legend Corporate Services
Join a well-established, medium-sized electrical products company that champions a dynamic and supportive work culture. As a Category Manager, you'll enjoy meaningful responsibilities, access to decision-makers, and opportunities for continuous learning and career growth in a fast-paced environment. With a focus on collaboration and innovation, this role offers the chance to make a significant impact while developing deep expertise in the electrical market.
