We're looking for a Senior Manager, Marketing & Communications to lead the development and delivery of integrated marketing and communication strategies that strengthen our brand, deepen member engagement, and drive sustainable business growth.
At legalsuper, we're a boutique industry fund focused on the legal community, committed to delivering personalised, high-quality experiences and meaningful outcomes for our members.
About the role
Reporting to the Head of Marketing, Data & Insights, this is a hands-on leadership role responsible for developing, executing, and optimising integrated marketing and communication strategies that strengthen brand awareness, deepen member engagement, and support business growth.
Leading a team of marketing specialists, you'll drive acquisition, retention, and engagement initiatives across members, employers, advisers, and industry partners. You'll oversee integrated campaigns, regulatory and member communications, strategic partnerships, and go-to-market initiatives, ensuring our marketing activities deliver measurable outcomes and exceptional member experiences.
Key accountabilities
- Lead the development and execution of integrated marketing and communications strategies that drive member growth, engagement, and retention
- Identify acquisition, retention, and engagement opportunities through market insights, customer understanding, and emerging trends
- Develop and deliver multi-channel campaigns across digital, social, email, events, and partner networks
- Strengthen and deepen legalsuper's brand presence within the legal industry
- Lead and optimise relationships with industry associations, partners, and sponsors to achieve mutually beneficial outcomes
- Oversee the delivery of annual regulatory and member communication programs
- Manage marketing planning, budgeting, performance measurement, and go-to-market initiatives across the Chief Customer Office
- Monitor campaign effectiveness and translate performance insights into actionable business recommendations
- Drive a customer-led approach to continuously improve member experience and outcomes
- Define team KPIs and lead, mentor, and develop a high-performing marketing team
- Partner with senior leaders and stakeholders across the business to deliver strategic growth and engagement outcomes
What you'll bring
- Tertiary qualifications in Marketing, Communications, or a related discipline
- 8+ years' experience in marketing and communications leadership roles
- Proven experience developing and delivering integrated marketing and communications strategies
- Strong understanding of marketing principles, customer engagement, and behavioural economics
- Experience within financial services, wealth management, or superannuation (preferred)
- Demonstrated experience delivering regulatory communications and member engagement programs
- Strong project management skills with experience leading cross-functional initiatives
- Experience managing industry partnerships, associations, and key stakeholder relationships
- Exceptional stakeholder management, influencing, and executive communication skills
- Ability to analyse performance metrics and translate insights into business outcomes
- Play a key role in shaping our brand, growth, and member engagement strategy
- Lead high-profile marketing and communications initiatives with visible business impact
- Join a supportive, collaborative, and values-driven culture
- Hybrid working and flexible work arrangements
- Strong focus on professional development and career growth
- Wellbeing initiatives and a range of leave offerings
Ready to make a difference?
If you're passionate about creating meaningful member experiences, building strong brands, and delivering impactful marketing and communication strategies, we'd love to hear from you.
Senior Marketing Communications Manager employer: legalsuper
legalsuper is a boutique industry superannuation fund focused on the legal community, offering personalized and high-quality services to its members. The company fosters a collaborative work environment where employees can engage in meaningful projects that contribute to member satisfaction and business growth. With opportunities for professional development and a commitment to delivering exceptional member experiences, legalsuper stands out as an attractive employer.
