Head of Marketing in Sydney

We are partnering with a highly respected retail organisation that is embarking on an exciting corporatisation journey. With strong foundations, a loyal customer base and a healthy product pipeline, the business is now investing in its next phase of professionalisation and seeking a Head of Marketing who can help lead the evolution.

This is a standout opportunity for a commercially minded marketing leader with broad functional capability and proven experience overseeing product development in a regulated or technical environment. Reporting directly to the CEO, you will have full ownership of the marketing function while also guiding the product development strategy across a diverse product portfolio.

This role requires someone who can think strategically, bring structure to a growing business, and still be willing to get hands-on when needed. You'll be instrumental in building scalable marketing frameworks, strengthening brand presence, improving product governance, and helping the business move from founder-led to professionally run.

Key Responsibilities

• Develop and execute a cohesive global marketing and brand strategy aligned to organisational growth plans
• Oversee the product development roadmap, from market insights through to launch
• Develop integrated annual marketing plan
• Lead brand management, digital strategy, customer segmentation and campaign performance
• Implement marketing systems, processes and reporting to support corporatisation
• Partner closely with Sales, Quality, Regulatory and Operations for cross-functional alignment
• Build and mentor a high performing marketing and product team
• Use analytics, customer insights and competitor intelligence to drive continuous improvement

You’ll ideally bring:

• Senior leadership experience in marketing with exposure to product management or product development
• Minimum 8-10 years of senior marketing leadership experience
• Knowledge of distribution networks/channels (preferably global) in a retail environment
• Experience working in regulated or clinically oriented markets
• A track record of building teams, functions or frameworks during business transformation
• Strong commercial acumen and data-led decision making
• Highly collaborative stakeholder skills, with executive presence
• The ability to balance innovation with compliance and operational realities

Why This Role Stands Out

• Influence both brand direction and product strategy at a pivotal stage of growth
• Join a values-driven business with genuine purpose
• Autonomy and executive visibility - your impact will be immediate and meaningful
• A rare chance to shape a function as the organisation formalises its structure and scales

If you're a marketing leader who thrives in evolving environments and wants to help shape the future of a respected retail business, this could be your next career move!