At a Glance
- Tasks: Support digital marketing campaigns, manage email communications, and analyse performance metrics.
- Company: Join the Law Society of NSW, a leading membership association for solicitors.
- Benefits: Full-time role with opportunities for professional growth and a supportive team environment.
- Other info: Collaborative team focused on engaging members and delivering high-quality marketing.
- Why this job: Make a real impact in the legal profession while honing your marketing skills.
- Qualifications: Bachelor's degree in marketing or related field; experience with Marketo is essential.
The predicted salary is between 61650 - 75350 $ per year.
The Law Society of NSW is Australia’s largest and most influential membership association for solicitors.
We’re not all lawyers, but we work together to support the legal profession and ensure a just society for all.
We are currently looking for a full time permanent Marketing Performance Specialistto join our Membership and Engagement team.
About the role
The Marketing Performance Specialist will provide digital marketing and administration support to the team focused on delivering a high volume of email communications through Marketo, website updates, as well as data and report preparation.
Working closely with the Marketing Manager, Senior Campaign Specialists and Marketing Specialists, the role will also support the end-to-end execution of email campaigns, website monitoring and enhancements, and the management of newsletter and event communications.
The role will also provide broader digital marketing support across priority campaigns, including social media, campaign tracking and reporting.
- What you'll be doing
- Build, test, schedule and deploy emails in Marketo for marketing campaigns, newsletters, events and other communications
- Manage email workflows, audience segmentation and personalisation
- Coordinate email content, creative assets, links and approvals with relevant stakeholders
- Monitor email performance, including delivery, open rates, click-through rates, conversions and engagement
- Prepare regular digital performance reports and provide insights and recommendations to improve future campaigns
- Social media and marketing implementation
- Support the implementation and coordination of integrated marketing campaigns across email, social media and the website
- Assist with the scheduling and publishing of social media content in line with campaign plans and brand guidelines
- Monitor and report on social media performance, including reach, engagement, clicks, etc
- Ensure campaign activity is accurately tracked using appropriate tagging, analytics and reporting processes
- Website
- Support website updates, including content changes in Drupal
- Monitor and report on website performance, including traffic, user engagement, page performance, etc.
About you
- Bachelor’s degree in business, marketing, commerce or communications
- Demonstrated experience using Marketo(essential) and Drupal (desirable)
- 2-4 years’ experience in digital marketing; building and deploying campaigns
- Understanding of digital marketing best practice, segmentation, personalisation and performance reporting
- Experience with website content management systems, analytics platforms and campaign tracking tools – i. e.
Google Analytics (GA4) and Google Tag Manager; UTM tracking and campaign tagging; Google Ads, Meta Ads Manager, Linked In campaign manager, Social media management platforms (i. e.
- Hootsuite) (desirable)
- Strong attention to detail, with a proactive and solutions-oriented mindset
- Analytical and performance-focused
- Collaborative and works effectively with the Marketing Manager, Campaigners, Marketing Specialists and a range of stakeholders
- Confident working with data, reporting and performance insights
- Committed to delivering high-quality, audience-focused marketing communications
- Demonstrated experience developing strong peer relationships
- A connector, who proactively “joins the dots” across teams and the organisation
- Strong stakeholder management and negotiation skills
- Exceptional interpersonal and communications skills in written and verbal form
- Adaptable, and shows resilience under pressure
- Ability to break down complex problems and understand root causes and implications.
- About the team
The Membership and Engagement Department is responsible for creating a range of content and experiences aimed at engaging members and the broader profession.
This team works closely with other teams within the department and the organisation to deliver high-quality marketing, creative design and dynamic events to educate, engage and connect our membership and the broader profession.
The Law Society of New South Wales is committed to building and maintaining a respectful and inclusive workplace, appointing the best person for the role and supporting diversity.
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Marketing Performance Specialist in Sydney employer: Law Society of NSW
The Law Society of New South Wales is an exceptional employer, offering a collaborative work culture that values professional development and innovation in the legal field. As a leader in the Commercial and Advisory Law Reform team, you will have the opportunity to influence significant policy changes while enjoying a supportive environment that fosters growth and strong relationships with key stakeholders. Located in the heart of Sydney, the Society provides a unique platform for meaningful engagement in law reform, making it an ideal place for passionate legal professionals.
