(Senior) Account Executive - Fashion in Sydney

Love fashion, live for culture and want to work on brands that get people talking? TMC PR are hiring for their growing fashion team. Working across an exciting portfolio of global and Australian brands, including ASICS, Superdry, Champion, Marimekko, NUNE Apparel, Saint Somebody and SUMMI SUMMI, you'll help bring integrated campaigns to life through PR, influence, creative activations, brand experiences and partnerships.

Key points of interest:

• Location: Sydney (Hybrid)
• Industry section: Fashion
• Type: Permanent
• Agency or In-house: Agency
• Flexibility: 4 days in office p/w
• Salary: $65,000 - $75,000 package (inclusive of super)
• Specialism: PR
• Ref Number: 3333333

About the agency

TMC are brand builders. Not just PR people.

Founded over 20 years ago, TMC is an independent Australian communications agency working at the intersection of brand, culture, creativity and influence.

They partner with leading local and global brands across fashion, beauty and lifestyle, combining strategic thinking with creative storytelling to build relevance, spark conversations and deliver meaningful commercial impact.

Their approach goes beyond traditional PR. From earned media and influencer partnerships to immersive experiences and integrated campaigns, they connect brands with audiences in ways that matter.

It's an exciting time to join TMC as the agency enters its next chapter of growth. With an ambitious team, new opportunities on the horizon and a genuine investment in developing its people, there's plenty of scope to build your skills and make an impact.

Benefits & Culture

TMC is a collaborative, ambitious team that values fresh thinking, creativity and getting great work out into the world. With a genuine investment in its people, you'll have opportunities to develop your skills, build your confidence and progress your career.

Key benefits include:

• Hybrid working, with work from home on Fridays.
• 2pm Friday finishes all year round, subject to work being completed.
• Bi-weekly team socials.
• Quarterly training courses to build your skills and expertise.
• Quarterly team awards celebrating great work and individual contributions.
• Structured Personal Development Plans with clear opportunities for growth.

About the job

Whether you're an ambitious Account Executive ready to take the next step or an established Senior Account Executive looking for a fresh challenge, you'll help bring campaigns to life for a portfolio of established and emerging fashion brands, including Superdry, Champion, ASICS, Marimekko, NUNE Apparel, Saint Somebody and SUMMI SUMMI.

From launching new collections and building relationships with leading media, influencers, talent agencies, stylists and cultural tastemakers to delivering memorable brand experiences, no two days will look the same.

The level of responsibility will reflect your experience, with AEs building their skills across campaign delivery and media relations, and SAEs taking greater ownership of campaigns and contributing more to client relationships and team development.

Key responsibilities include:

• Helping develop and execute fashion PR campaigns across media relations, events and brand activations
• Building strong relationships with fashion media, journalists, stylists, influencers and industry contacts
• Researching media opportunities, building media lists and supporting targeted pitching to land quality coverage
• Planning and running events, from invites, guest lists and RSVPs to on-the-day coordination
• Supporting product launches, gifting and influencer engagement that get brands seen
• Tracking coverage and campaign results, and contributing to client reporting
• Collaborating across PR, social and influencer to deliver connected campaigns

About you

You live and breathe fashion, understand the media and creator landscape, and bring energy, initiative and fresh ideas to the table. You're proactive, organised and curious about the conversations shaping the industry, with a genuine interest in building relationships and contributing to campaigns that connect brands with their audiences.

• At least 1 year of PR experience gained in an agency or relevant in-house environment, with more experienced candidates considered for the Senior Account Executive position.
• A background in fashion, consumer lifestyle or a consumer brand environment, with a demonstrated understanding of the Australian media, influencer, talent and cultural landscape.

The ideal candidate

• Has a genuine passion for fashion, lifestyle, and culture, and an understanding of the brands, publications, journalists and cultural conversations shaping the industry.
• Brings experience supporting media relations, influencer campaigns, product launches, and events.
• Communicates confidently and brings strong writing and organisational skills.
• Is proactive, solutions-focused and willing to take ownership.
• Can juggle multiple priorities while maintaining excellent attention to detail.
• For SAE level candidates, we’re also looking for greater experience in campaign delivery, client management and mentoring junior team members.

Sponsorship

Sponsorship is not available for this role. You must have an existing right to work in Australia to be considered.

What happens next?

Our team personally reviews every application. If your profile matches the essential experience requirements (or if we see great potential in your background for future roles), we’ll be in touch within 7 days. If you don’t meet the essential experience requirements or are not suitable for future Latte roles, please consider your application rejected if you haven’t heard from us within 7 days.

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