At a Glance
- Tasks: Lead sales and marketing strategies for Tasmania's top luxury whisky brand.
- Company: Join LARK Distilling Co, a pioneer in the Tasmanian whisky movement.
- Benefits: Competitive salary, dynamic work environment, and opportunities for growth.
- Other info: Fast-paced role with a focus on premium brand execution and strategic partnerships.
- Why this job: Be part of an exciting brand evolution and make a real impact.
- Qualifications: Experience in sales, marketing, and strong relationship-building skills required.
The predicted salary is between 72000 - 88000 $ per year.
Lark is Tasmania’s pioneering single malt whisky and Australia’s no.1 luxury single malt whisky brand. As the original trailblazer of the Tasmanian whisky movement, we’re on a mission to make Tasmania the epicenter of new world whisky, where craft meets provenance, and luxury meets authenticity.
Join our team and lead the commercial and marketing execution across two of LARK’s critical sales channels - our domestic distributor (Spirits Platform) and Australia & New Zealand Travel Retail (GTR). This high-impact role is responsible for driving channel growth, delivering brand excellence, and building strategic partnerships that elevate LARK’s position as the leader in new world luxury whisky.
You’ll be joining at a pivotal and exciting time for the brand, as we prepare to launch a refreshed portfolio and new brand positioning, setting the stage for the next era of growth.
Key Responsibilities:
- Lead the end-to-end commercial agenda across two key channels.
- Accountable for sales performance, brand execution, budget management, and fostering long-term, high-value customer relationships.
- Work cross-functionally to deliver against growth targets and elevate the LARK brand across both the domestic and travel retail landscapes.
Strategic Leadership:
- Own and execute sales and marketing strategies, manage P&L and A&P budgets, and lead channel planning and forecasting.
Channel Management:
- Build Joint Business Plans with key GTR retailers, manage distributor relationships, and oversee pricing, promotions, and inventory planning.
Brand Execution:
- Deliver premium brand experiences through POS, activations, and training across key airports and retail locations.
Insights & Reporting:
- Analyse performance, track investment efficiency, and provide actionable insights to leadership.
Key Skills & Tools:
- Experienced in leading commercial planning, P&L management, and S&OP to drive growth across domestic and travel retail channels.
- Skilled in executing sales strategies, managing stock and promotions, and building strong customer relationships across key accounts.
- Proven ability to activate premium brand plans, deliver consistent in-market execution, and support product restages and NPD.
- Analytical and insight-led, with a focus on performance tracking, investment efficiency, and actionable reporting.
- Ability to multitask and manage projects in a fast-paced, deadline-driven environment.
- Ability to be hands-on and flex between strategy and execution.
What You Bring:
- Proven commercial acumen across sales, marketing, and finance.
- Strong relationship-building skills with retail partners and internal teams.
- Experience in premium brand execution and trade marketing.
- Analytical mindset with a focus on performance and growth.
- Agile, hands-on approach with the ability to balance strategy and execution.
Only successful applicants will be contacted.
Sales & Marketing Manager in Sydney employer: LARK Distilling Co
LARK Distilling Co is an exceptional employer, offering a dynamic work environment where creativity and innovation thrive. Located in Tasmania, the heart of Australia's luxury whisky movement, employees benefit from a culture that values craftsmanship and authenticity, alongside opportunities for professional growth and development in a rapidly expanding industry. Join us to be part of a passionate team dedicated to elevating the LARK brand and shaping the future of new world whisky.
