Responsible for overall marketing performance, customer engagement, brand presence, and lead generation strategy across GWM, MG, LDV, and Mahindra dealerships.
Dealership Marketing Coordinator | Lansvale Motor Group
Responsible for overall marketing performance, customer engagement, brand presence, and lead generation strategy across GWM, MG, LDV, and Mahindra dealerships.
Key Responsibilities
- Develop and execute dealership marketing strategies aligned with sales targets and business objectives.
- Manage all digital marketing channels including paid search, social media, website content, email marketing, SEO, SEM, and lead generation campaigns.
- Drive enquiry growth, lead quality, customer acquisition, and conversion performance across all departments.
- Oversee CRM campaigns and customer lifecycle marketing to improve retention, repeat business, and aftersales performance.
- Coordinate OEM marketing programs ensuring compliance with manufacturer standards, co-operative marketing requirements, and brand guidelines.
- Analyse campaign performance and provide detailed reporting on ROI, lead performance, and business outcomes.
- Support dealership events, product launches, model releases, sales campaigns, and promotional activities.
- Work closely with Dealer Principals, General Managers, Sales Managers, and Service Managers to achieve business objectives.
- Manage external agencies, suppliers, media partners, and creative resources to ensure effective campaign delivery.
- Identify new marketing opportunities to drive market share, brand awareness, and revenue growth.
Supplementary Executive & Operational Support
In addition to marketing leadership responsibilities, provide executive and operational support to senior leadership to assist with broader business objectives
- Support the Dealer Principal and executive leadership team with business reporting, presentations, and strategic projects.
- Coordinate internal communications and provide basic IT and systems support to ensure smooth operations.
- Prepare management reports, meeting agendas, and executive presentations.
- Assist with OEM visits, dealership events, leadership meetings, and business planning activities.
- Support project management and implementation of operational improvement initiatives.
- Act as a key liaison between departments to ensure alignment of marketing activities with overall business priorities.
Career Highlights
- Successfully led marketing initiatives across four automotive franchises, increasing brand awareness, customer engagement, and lead generation performance.
- Delivered measurable improvements in enquiry volumes, digital performance, and marketing ROI through targeted campaigns and data-driven decision making.
- Developed integrated marketing strategies supporting new vehicle sales, used vehicles, service, parts, finance, and customer retention initiatives.
- Strengthened customer retention and aftersales engagement through CRM and database marketing programs.
- Built strong relationships with OEM partners and maintained compliance across multiple manufacturer programs.
- Earned trust of senior leadership through contributions beyond marketing into operational and strategic support.
About Lansvale Motor Group
For over 30 years, Lansvale Motor Group has been a trusted name in automotive sales and service. We proudly represent GWM, MG, LDV, and Mahindra. We are committed to delivering exceptional customer experiences and building long-term careers for our team.
Ready to Lead with Impact?
If you're a proven automotive marketing leader ready to take ownership of a high-performing marketing function and drive measurable results, we want to hear from you. Apply today and join Lansvale Motor Group.
Dealership Marketing Coordinator | Lansvale Motor Group in Sydney employer: Lansvale Motor Group
Lansvale Motor Group is an exceptional employer, offering a dynamic work environment in the heart of Sydney where you can thrive as a Premium Car Care Consultant. With a strong focus on employee growth and development, we provide comprehensive training and support to help you excel in your role while enjoying competitive earnings and a collaborative team culture that prioritises customer satisfaction and innovation.
