Marketing and Communications Officer in Melbourne

25hrs a week with periods of high work load through the year

Lacrosse Australia is Australia's national governing body for lacrosse, operating in an Olympic sport environment with significant growth ambitions.

The Communications and Marketing Officer drives the visibility, reach, and reputation of lacrosse in Australia.

The role positions and strengthens the national brand, grows the fan base, elevates Quick Stix as LA's flagship participation product, and ensures the sport is promoted holistically - from grassroots to high performance, coaches, officials, and community.

LA's Marketing and Communications Plan 2026 to 2032 is established and Board-endorsed.

This is an execution-focused role, with primary responsibility to deliver against the plan: publishing consistently, coordinating contributors, maintaining brand standards and ensuring the sport is presented with the professionalism, storytelling quality and sport-specific authority.

Key Responsibilities

• Media & Public Relations
• Develop and build relationships with external media outlets to enable broader dissemination of the lacrosse related stories to thewider community and help increase base of media contacts for beyond '28.
• Serve as the primary point of contact for media inquiries and proactively pitch stories to local and national news outlets to increase the sport's profile.
• Draft and distribute press releases, media alerts, and official statements regarding national championships, international results, and major organizational milestones.
• Coordinate media opportunities for national team athletes and coaches, providing briefing notes and media training support where required.
• Corporate Communications & Stakeholder Relations
• Manage the production of the LA Annual Report, monthly newsletters, and internal updates to Member Associations and the Board.
• Develop and maintain a crisis communication framework to protect the reputation of the sport and its participants.
• Ensure consistent messaging across all corporate documents, ensuring alignment with the Marketing and Communications Plan 2026-2032.
• Content Creation & Storytelling
• Coordinate a network of photographers, videographers and content contributors to produce high-quality digital content (video, social, written, graphic) that showcases the sport, its people, and its impact.
• Build a consistent national narrative across participation, community stories, high performance, national teams, and officials.
• Create compelling content that explains and promotes lacrosse to new and existing audiences, with a particular focus on the Australian National Squads.
• Develop content packages for Member Associations and clubs to support consistent messaging nationally.
• Create and manage a streamlined & efficient system of receipt-to-publication storytelling to enable the harvesting of content and stories of interest from the wider Australian lacrosse community.
• Digital Marketing & Campaign Delivery
• Plan and deliver digital marketing campaigns to grow participation, fan engagement, and brand awareness.
• Lead national campaigns for Quick Stix and Annual Club Sign On, including parent-facing messaging, school-based promotion, and community conversion.
• Manage paid digital advertising (Meta, Google, You Tube) to optimise reach and ROI.
• Social Media Management
• Design and develop exciting professional looking content for social media platforms.
• Manage and publish to LA social channels, including Instagram, Facebook, Linked In and Tik Tok, maintaining consistent cadence aligned to the agreed Mar Comms Plan.
• Operate from the existing Canva asset library as the primary source of branded content, deploying templates efficiently and updating/refreshing, as required.
• Grow follower numbers, engagement rates, and content reach across all platforms.
• Monitor trends and opportunities to position lacrosse within broader Australian sport conversations.
• Website & Digital Platforms
• Maintain LA website with fresh, relevant, and accessible content.
• Ensure Quick Stix, national teams, events, and development programs are clearly promoted and easy to navigate.
• Optimise SEO and user experience to support growth and visibility.
• Stakeholder Engagement & Support
• Provide Member Associations, clubs, and program partners with marketing toolkits, templates, and content assets.
• Work closely with AIS, Sport Australia, and commercial partners to deliver reports, aligned messaging and joint campaigns.
• Support national teams, coaches, and high-performance staff with media, content, and promotional materials.
• Brand & Reputation Management
• Strengthen the national lacrosse brand through consistent visual identity, tone, and messaging including the presentation of LA events and activities.
• Ensure Quick Stix is positioned as a modern, accessible, and fun entry point to the sport.
• Promote the sport's values, culture, and community impact.
• Analytics, Insights & Reporting
• Track and report on digital performance, audience growth, campaign outcomes, and engagement metrics.
• Use insights to refine content strategy and improve reach and conversion.
• Provide regular updates to the CEO, Board, and Member Associations.
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