At Lack of Color, we're passionate about the amazing people we get to work with each day. Not only are they focused, determined and passionate individuals – they're driven by creativity and inspired by endless possibilities.
An exciting opportunity has become available for a Content Manager within the team. Lack of Color is looking to expand and elevate their digital presence, drive engagement and connect with a global community of passionate fans.
This role is ideal for someone who thrives in creative environments and understands how to turn social media into a powerful storytelling and sales channel. You'll take the lead in shaping the brand's social presence, building a strong community and delivering engaging content that connects with audiences and drives eCommerce and digital growth.
Job Description
Lead end-to-end social strategy across organic and paid channels, driving brand growth, storytelling and revenue. Reporting directly to the Founders & Senior Digital Manager, this role owns content direction, creation, paid social performance, collaborations and partnerships. This is a hands-on strategic role focused on scaling reach, strengthening brand narrative, and converting social audiences into customers.
- Create, oversee and manage engaging, on brand content across all platforms
- Handle posting across social media and digital platforms
- Write compelling copy, captions and stories that align with brand voice and tone
- Collaborate with ambassadors and partners and manage digital assets
- Manage direct messages, comments and audience interactions across multiple digital channels (social media, Pinterest etc)
- Grow and nurture the online community, respond to messages, and elevate issues when needed
- Build on and manage global program, onboard ambassadors, track performance and continue to strengthen the LOC community
- Coordinate social campaigns, cover live events, plan event content with local team
- Must be able to independently create, execute and comfortable with being in front of camera and featured in the content
- Strong understanding of performance content + conversion focused social
- Experience working closely with paid/whitelisting/influencer amplification
Duties & Responsibilities
- Own and evolve the full social strategy across all platforms including content communications from ideation to execution
- Create and oversee engaging content including organic posts, campaigns and user-generated content
- Create, develop and manage content plan across digital and social media platforms that drives brand awareness, engagement
- Collaborate with internal & external teams and partners to manage the creation of content and support product launches, campaigns and promotional activity (video, photo, blogs, copy, written, story telling)
- Copy writing with consideration for optimising content for SEO
- Track web analytics to track content engagement
- Plan and manage the content calendar across key platforms including Instagram, Tiktok, Youtube, Facebook and Pinterest
- Grow brand reach, engagement and community
- Handle daily posting across all social media and digital platforms
- Plan and execute structured content calendars
- Maintain a premium and globally appealing brand image
Skills & Qualifications
- 5+ year's experience managing fashion based social media channels and content creation
- Strong understanding of social platforms, trends, performance and analytics
- Strong content creation and editing skills
- Front facing content role – must be comfortable speaking to camera and being featured in the content
- Experience managing influencer collaborations and community growth
- Creative mindset with strong visual storytelling ability
- Understanding of social commerce + affiliate ecosystems (ShopMy/TikTok/Pinterest etc.)
- Ability to concept content with commercial intent, not just aesthetic/social posting
- Excellent communication and organisational skills
- Passion for fashion and digital culture
- Hands on and proactive
- Self motivated and able to work independently
- Able to work across global territories
Content Manager in Gold Coast employer: Lack of Color
At Lack of Color, we pride ourselves on fostering a vibrant and creative work culture where passionate individuals thrive. As a Content Manager, you'll have the opportunity to lead innovative social strategies that not only elevate our brand but also connect with a global community of fashion enthusiasts. With a focus on employee growth and collaboration, we offer a dynamic environment that encourages creativity and personal development, making it an exciting place to build your career in the fashion industry.
