Integrated Campaigns Manager for Growth & Brand in Melbourne

La Trobe Financial is Australia’s Global Investment Manager, helping Australians build better futures for over 70 years. With $25 billion in assets under management and the trust of 160,000 customers, we’ve grown through a commitment to service, innovation, and putting people first. We don’t just deliver retirement income – we shape lives, careers, and communities. Our culture is built on trust, excellence, accountability, and a shared purpose: to make a meaningful difference every day. Build your future with us.

The Opportunity

As part of the People & Marketing Division of La Trobe Financial, the Campaign Marketing Manager is responsible for delivering end-to-end integrated marketing campaigns that support business growth, strengthen the La Trobe Financial brand and enhance the client experience. The role manages campaigns and marketing initiatives from brief through to execution, measurement and optimisation, utilising the full marketing mix across digital, content, media, advertising, events and other relevant channels. You will work closely with internal stakeholders, including Executives, Business Development Managers and the wider Marketing team, as well as our in-house design team and external agencies and suppliers. The role requires strong project management, stakeholder engagement and communication skills, with the ability to manage multiple priorities and deliver activity in line with La Trobe Financial’s brand, values and business objectives.

Key Responsibilities

• Manage multi-faceted integrated advertising campaigns – from creative brief to agency or internal design studio, media planning with both digital and offline media agencies, through to implementation;
• Develop and execute campaigns aligned to La Trobe Financial’s marketing plan, business objectives and client needs, utilising an integrated approach across the full marketing mix;
• Coordinate the end-to-end development, production and delivery of campaign assets, ensuring work is delivered to agreed timelines, budgets, brand standards and compliance requirements;
• Lead go-to-market plans for new products, propositions and key business initiatives;
• Track and report on campaign performance against agreed KPIs, translating data into clear insights for key stakeholders;
• Drive ongoing optimisation of live and completed campaigns - continuously testing, refining, and improving targeting, creative and spend based on performance data, rather than a set and forget approach;
• Ensure all marketing materials and activities meet relevant compliance, regulatory and brand requirements;
• Ad hoc duties as requested or instructed by the department manager and/or executive;
• Represent La Trobe Financial in a professional manner and demonstrate La Trobe Financial’s corporate values at all times.

About You

• 5-8 years marketing experience, preferably within Financial Service;
• Tertiary Education in Marketing;
• Marketing ESG capabilities highly sort after;
• Experience developing and managing integrated marketing campaigns from brief through to execution and measurement;
• Experience working closely with in-house creative/design teams, as well as managing media, creative and other external agencies;
• Experience managing multiple stakeholders and projects simultaneously, including working with senior internal stakeholders;
• Ability to interact and work with all levels and internal and external staff and suppliers, including experience in dealing with intelligent and demanding internal clients at a senior level;
• Ability to develop and tailor clear, compelling messages for different audiences, including retail investors, advisers and brokers;
• Ability to brief and collaborate effectively with designers, agencies and other creative partners;
• Customer-focused approach with the ability to understand and respond to client and business needs;
• Strong understanding of financial markets and asset management industry;
• Ensure consistency tone of voice and currency in the messaging across all marketing touchpoints;
• Effective interpersonal and influencing skills;
• Excellent listening, written and verbal communication skills;
• A proven ability to pay close attention to detail, strong organisational skills and a track record of fully implementing projects to completion;
• A team player – works with others to solve challenges and explore opportunities;
• Self-motivated and enthusiastic with requisite personal drive and energy;
• A flexible attitude to meet changes to workloads and tasks;
• Ability to remain calm and a team player during times of high pressure.

Employee Benefits

We’re all about balance – delivering great work and enjoying the journey. Alongside a competitive salary, here are some perks that make working with us even better:

• Celebrate your birthday– with a paid day off, just for you!
• Give back– with paid volunteer days to support causes you care about;
• More time for you– purchase additional annual leave when you need it;
• Support for families– 18 weeks paid primary carer parental leave plus superannuation contributions;
• Wild perks– free annual membership to Taronga Zoo and Collingwood Football Club!
• Wellbeing first– access to our Employee Assistance Program (EAP);
• Keep growing– with ongoing training and development opportunities;
• Unforgettable socials– from team events to celebrations you’ll actually want to attend!
• Retail therapy– enjoy discounts through Reward Gateway.

Diversity & Inclusion

We’re committed to creating a workplace where everyone feels respected, valued, and safe. We welcome applications from people of all backgrounds and proudly support an inclusive recruitment process and work environment. If you require adjustments at any stage of the process, please let us know, we’re here to help.

Please note that only shortlisted candidates will be contacted.