At a Glance
- Tasks: Lead brand and marketing initiatives to elevate customer engagement and drive growth.
- Company: Join Komatsu, a global leader in mining and technology with a culture of innovation.
- Benefits: Enjoy competitive pay, extra leave days, and discounts at over 400 retailers.
- Other info: Dynamic role with opportunities for career growth and collaboration across teams.
- Why this job: Shape the Komatsu brand and make a real impact on customer experiences.
- Qualifications: Experience in marketing, brand management, and strong communication skills required.
The predicted salary is between 90000 - 110000 $ per year.
Shape the Komatsu brand, elevate customer engagement and turn market insight into growth. Komatsu Mining Technologies is seeking an experienced Brand and Product Marketing Manager to lead brand, marketing communications, events and strategic market intelligence across Australia. This influential role will strengthen Komatsu’s market position, support business growth and create consistent, high-quality customer experiences across every channel and touchpoint.
You will act as the Australian custodian of Komatsu’s brand standards, partnering with sales, service, regional and product teams to translate customer needs, segment trends and commercial priorities into targeted marketing plans, campaigns and compelling customer value propositions.
From major trade shows and corporate hospitality to advertising, digital content and customer events, you will lead high-profile initiatives that build visibility and engagement. You will also provide actionable market and competitor insights that inform business planning, sales enablement and targeted growth opportunities.
Combining strategic thinking, commercial judgement and strong execution, you will lead a small team, manage budgets and suppliers, and build trusted relationships with senior leaders, customers, industry bodies, global teams and external partners.
Key role functions:
- Develop and execute brand and segment marketing plans that strengthen Komatsu’s market position, support growth priorities and improve customer engagement.
- Champion Komatsu’s brand standards across sites, vehicles, signage, merchandise, advertising, digital channels and customer-facing materials.
- Plan and deliver targeted marketing communications, campaigns, content and customer value propositions in partnership with sales, service, regional and product teams.
- Lead major trade shows, industry conferences, corporate hospitality, customer events and regional brand activities.
- Lead market and competitor intelligence, reporting actionable insights that support strategic decisions, Salesforce visibility and market development.
What you bring:
- Tertiary qualifications in marketing, communications, business, commerce or a related discipline, or equivalent experience.
- Significant experience across marketing communications, brand management, events and strategic marketing, ideally in a B2B, industrial, mining, construction or capital equipment environment.
- Strong knowledge of brand governance, campaign planning, event delivery, digital marketing channels and supplier management.
- The ability to analyse customer, market and competitor information and translate insights into clear executive reporting and practical marketing action.
- Commercial acumen, with experience in budget planning, cost control, procurement coordination and return-on-investment evaluation.
- Confidence using Microsoft Office, Salesforce or similar CRM systems, digital marketing tools and platforms.
- Strong communication and influencing skills, with the ability to build trusted relationships across regions, functions, customers and external partners.
- A strategic, customer-focused and highly organised approach, with the ability to manage multiple priorities and deadlines.
Your impact:
You will shape how Komatsu presents itself to the market, engages customers and identifies growth opportunities. By connecting brand leadership, standout events, targeted communications and market intelligence, you will strengthen customer relationships, improve commercial visibility and help the business make informed, strategic decisions.
Why Komatsu?
At Komatsu, we live by the Komatsu Way – a culture of integrity, innovation, collaboration and continuous improvement. This is an opportunity to lead a highly visible national portfolio within a globally recognised mining and technology business, working across commercial, operational and customer-facing teams to bring our brand and market strategy to life.
- 12 weeks paid primary career parental leave.
- Ability to purchase up to 10 additional annual leave days per annum.
- Access to discounts at over 400 different retailers Australia wide.
- Discounts on Apple, Dell, Lenovo and Microsoft products.
- Employee Referral Program.
- Discounted corporate rates with HCF, access to Fitness Passport and a comprehensive Employee Assistance Program with Access EAP.
- Discounts with Toyota & Orix.
Brand and Product Marketing Manager in Rutherford employer: Komatsu
At Komatsu Australia, we pride ourselves on fostering an inclusive and supportive work environment where every employee can thrive. Located at the Batchfire Callide Mine, our Maintenance Planner role offers a unique opportunity to engage in hands-on planning while collaborating with diverse teams to ensure optimal equipment performance. With a strong focus on employee growth, competitive benefits, and a commitment to safety and well-being, Komatsu is an excellent employer for those seeking meaningful and rewarding careers in the mining industry.
