Head of Marketing and Communications

Kokoda Youth Foundation, Gold Coast (Arundel). Full-time, on site. $100,000 plus super, plus full NFP salary packaging.

Every year, thousands of people walk up to 96 kilometres because they decided to. Schools, mates, corporate teams, families. They train, they raise money and that money funds free programs for young people who need them. That is the Kokoda Challenge, one of the most recognisable community events in Queensland and it is run by a small team that cares a great deal about doing it well. Few organisations have a community as committed as ours. This role exists to grow it.

You'll lead a team of two, you and a marketing coordinator, with the creative direction, the channels and the budget in your hands. You'll report to a CEO who wants you to lead.

What you'll do:

• Set the marketing and communications strategy for the Foundation and lead its delivery.
• Direct our creative and content across Instagram, Facebook, TikTok, LinkedIn and email.
• Ensure consistent brand messaging through impactful storytelling, leveraging program outcomes and testimonials.
• Grow participation and fundraising across four Kokoda Challenge events (Gold Coast, Brisbane, Sunshine Coast, Sydney), so more young people can be supported.
• Introduce more schools, sporting clubs and community and corporate groups to Kokoda Park, our 150-bed camp in the Lockyer Valley with high ropes, a giant swing, a flying fox and much more.
• Review and refresh our marketing systems, including HubSpot, email automations, the website and our paid media on Meta and Google.
• Lead PR, media and our communications with supporters, participants and staff.
• Manage the marketing budget and report on what's working.

What you bring:

• A track record of growing an audience, a fundraising program, an event or a brand, with results you can show us.
• Hands-on skill across the full mix: creative direction, content, social, email and paid media.
• Experience running paid campaigns on Meta and Google and reading what the numbers are telling you.
• Confidence with a CRM and marketing automation (we use HubSpot).
• Strong writing, from a caption to a media release to a message to our supporters.
• The judgement to represent a youth charity well in public and to work with young people in mind.
• The discipline to manage a budget and make every dollar count.
• A current Blue Card (Working with Children Check) or eligibility to obtain one before starting.

Why the Kokoda Youth Foundation:

Everything we do is built on the Spirit of Kokoda: Courage, Endurance, Mateship and Sacrifice. The money our community raises funds free programs for young people across Queensland and the people who work here see that impact up close, at the events, at the camps and in the programs.

You'll be based at our Arundel office with a close-knit team, with full NFP salary packaging on top of your salary and with the kind of scope over your work that is rare at this level.