Digital Marketing Specialist & Brand Lead in Caboolture

Own the Kokoda brand experience - online and in person. Kokoda Caravans is looking for a Digital marketing specialist & brand lead to become the eyes, ears and voice of our brand. This isn't just a social media role, and it isn't just a showroom role. You'll help shape how people experience Kokoda - from the Meta ad that first catches their attention, to the Google search that brings them to our website, the Facebook conversation that follows, right through to the moment they walk into our Queensland Experience Centre.

You'll work closely with our On the Line Manager, Content Curator and Sales team to keep our brand active, engaging and consistent across Meta, Google, our website, social media, community groups and the Experience Centre itself. We're looking for someone who understands the caravan and camping lifestyle. Someone who genuinely enjoys the outdoors, knows what travellers care about and can communicate with our audience naturally.

If you're the type of person who notices when a caravan isn't presented quite right, spots a question being asked repeatedly in a Facebook group, and wants to know why one campaign, page or piece of content performed better than another, we'd like to hear from you.

What you'll own:

• Digital Engagement: be part of the conversation
• Help manage Kokoda's presence across Facebook and Instagram
• Monitor and engage across relevant Facebook groups and caravan communities
• Respond to comments, questions and conversations in the Kokoda tone of voice
• Identify genuine sales enquiries and make sure they're passed to the right person
• Keep an eye on what caravan owners and buyers are talking about online
• Identify recurring questions, objections and topics that could become future content
• Build relationships with our online community rather than simply posting at them
• Help source and share customer stories and user-generated content
• Monitor audience sentiment and feed useful insights back to the wider team
• Meta, Google & Digital: understand what's working
• Work across Meta advertising alongside the On the Line Manager
• Manage Meta campaign setup, monitoring and optimisation
• Review campaign performance and identify opportunities for improvement
• Analyse engagement, reach, enquiries, leads and other key performance data
• Use Google Analytics to understand website traffic, customer behaviour and how people are finding and interacting with Kokoda online
• Monitor key website pages and identify opportunities to improve traffic, engagement and conversions
• Track the customer journey from campaign or search through to website enquiry
• Monitor organic search performance and identify SEO opportunities
• Research relevant keywords and search trends within the caravan, camping and off-grid market
• Work with the wider marketing team to make sure website pages, blogs and content are optimised for search
• Look beyond surface-level numbers to understand what content, campaigns and website pages are actually connecting with people
• Track trends across paid campaigns, organic search, social media and community conversations
• Turn data into practical recommendations for future campaigns, content and website improvements
• Brand Experience: make Kokoda look the part
• Our Queensland Experience Centre is an extension of the Kokoda brand, and you'll help make sure it feels that way every day.
• Maintain high presentation standards throughout the Experience Centre
• Make sure display caravans are clean, styled, dressed and ready for customers
• Ensure signage, brochures, screens and marketing material are current and presented correctly
• Regularly walk through the space from a customer's perspective and identify anything that could be improved
• Help prepare the Experience Centre for campaigns, launches, events and customer appointments
• Work with the sales team to make sure the physical customer experience reflects the Kokoda brand
• Keep the space welcoming, organised and consistent
• Community: live the lifestyle
• Kokoda isn't just selling caravans. We're part of a community of people who love travelling, camping and exploring Australia.
• Build genuine relationships with Kokoda owners and prospective customers
• Engage with caravan, camping and travel communities online
• Help uncover owner stories, destinations and experiences worth sharing
• Represent Kokoda at Experience Centre events, customer days and activations
• Understand what matters to people buying and travelling in an off-road caravan
• Bring ideas back to the business based on what you're hearing from the community

Kokoda Caravans is a growing, Australian-owned caravan manufacturer with a team of 70+ people across the business. We build premium off-road and off-grid caravans and have been recognised with industry awards for innovation and X-Factor, reflecting our drive to challenge what's expected from a caravan and keep pushing the brand forward. We're a fast-moving business with a fun, energetic and exciting team environment. There are always new ideas, new projects and plenty happening across the business, so we're looking for people who want to get involved, contribute and grow with us.

One of the best parts of Kokoda is our customers. They're passionate about travelling, exploring Australia and getting the most out of their caravans - and they're genuinely great people to work with. Building relationships with our Kokoda owners and hearing where their adventures take them is a big part of what makes working here rewarding. We're continuing to grow, evolve and try new things - and we’re looking for people who are excited to be part of where Kokoda goes next.