Digital Marketing Specialist

Digital Marketing Specialist

Full-Time 88920 - 108680 $ / year (est.) Hybrid
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At a Glance

  • Tasks: Elevate our digital presence through website management and high-performing campaigns.
  • Company: Join Knotwood, a leading Australian manufacturer with a commitment to quality and sustainability.
  • Benefits: Enjoy competitive salary, flexible hours, and professional growth opportunities.
  • Other info: Collaborative environment with a focus on innovation and career advancement.
  • Why this job: Make an impact in a creative team while mastering digital marketing skills.
  • Qualifications: 3+ years in digital marketing with expertise in WordPress, SEO, and PPC.

The predicted salary is between 88920 - 108680 $ per year.

Knotwood is a leading Australian-owned manufacturer of architectural aluminium systems that deliver the timeless look of wood - without the maintenance. With over 15 years of innovation and a commitment to quality, we’ve earned a reputation for combining performance, style, and sustainability in residential and commercial projects across the globe. As we continue to grow, we’re looking for a skilled Digital Marketing Specialist to join our marketing team and help elevate our digital presence.

Your Role

As a Digital Marketing Specialist, you’ll play a pivotal role in enhancing our digital footprint, managing our websites, and delivering high-performing campaigns across multiple platforms.

Key Responsibilities

  • Design, build, and maintain WordPress websites that deliver great user experience, performance, and functionality
  • Plan and implement effective SEO strategies to boost organic rankings and attract relevant traffic
  • Manage and optimise PPC campaigns on platforms such as Google Ads
  • Execute paid social campaigns on Meta platforms, including creative development and performance tracking
  • Monitor and analyse campaign performance and deliver actionable insights to improve ROI
  • Collaborate with teams across the business to ensure digital marketing supports broader goals
  • Stay current with the latest digital marketing and web development trends and best practices

What We’re Looking For

  • 3+ years of experience in digital marketing with proven focus on WordPress, SEO, and PPC
  • Strong proficiency in PHP and JavaScript
  • Experience managing paid ad campaigns on Meta (Facebook/Instagram)
  • Solid understanding of SEO principles, keyword research, and analytics tools (e.g., Google Analytics, SEMrush)
  • Hands-on experience with Google Ads and other PPC platforms
  • Comfortable working within WordPress CMS, including theme and plugin development
  • Attention to detail and strong problem-solving skills
  • Self-motivated with the ability to work both independently and collaboratively
  • Strong written and verbal communication skills

Bonus Points

  • Experience with other CMS platforms (e.g., Drupal, Joomla)
  • Working knowledge of HTML, CSS, and front-end frameworks
  • Familiarity with A/B testing and CRO strategies
  • Experience with marketing automation tools (e.g., HubSpot, Mailchimp)
  • Experience or interest in AI.

What We Offer

  • Competitive salary + performance-based bonuses
  • Flexible working hours
  • Professional growth opportunities
  • A creative, collaborative team environment

Digital Marketing Specialist employer: Knotwood

Knotwood is an exceptional employer located in Southport, Gold Coast QLD, offering a vibrant work culture that fosters creativity and innovation in product design. Employees benefit from a collaborative environment where they can see their designs come to life, alongside opportunities for professional growth within a global market. With a focus on high-quality architectural solutions, Knotwood provides a unique chance to contribute to sustainable design while working with cutting-edge materials and technologies.

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Contact Details:

Knotwood Recruitment Team

We think you need these skills to ace Digital Marketing Specialist

Digital Marketing
WordPress
SEO
PPC Campaign Management
Google Ads
Meta Platforms (Facebook/Instagram)
PHP