Marketing Executive - Digital Guest Journey
At Kingpin, we create unforgettable entertainment experiences - for our guests and our teams. We’re part of TEEG, a global entertainment powerhouse behind Kingpin, Timezone, and Zone Bowling, with 90+ venues and 4,000+ team members across Australia and New Zealand.
We're looking for a Marketing Executive - Digital Guest Journey to help shape and optimise the end-to-end guest experience across our digital channels. This is an exciting opportunity for a digital marketer who loves combining creativity, data and technology to deliver personalised guest communications that drive engagement, loyalty and revenue growth.
We're looking for a Marketing Executive - Digital Guest Journey to help shape and optimise the end-to-end guest experience across our digital channels. This is an exciting opportunity for a digital marketer who loves combining creativity, data and technology to deliver personalised guest communications that drive engagement, loyalty and revenue growth.
About the Role
Reporting to the Marketing Manager, you'll play a key role in delivering digital marketing campaigns, managing guest lifecycle communications and enhancing the online guest experience. From email and SMS campaigns to website optimisation and loyalty communications, you'll help create meaningful guest journeys that strengthen engagement and maximise lifetime value.
What You'll Be Doing
- Deliver targeted digital marketing campaigns across email, SMS and customer journey platforms.
- Manage website content and CMS updates to ensure a seamless and engaging customer experience.
- Drive guest engagement through personalised lifecycle and loyalty communications.
- Support website optimisation initiatives, including SEO, CRO and guest journey enhancements.
- Monitor campaign and website performance, providing insights and recommendations to improve results.
- Collaborate with internal stakeholders to ensure digital content and communications align with business objectives.
- Leverage guest data and insights to create relevant and engaging experiences for members and guests.
About You
You'll be a proactive and detail-oriented marketer who enjoys working across multiple digital channels and thrives in a fast-paced environment.
You'll bring:
- Tertiary qualifications in Marketing, Communications, Digital Marketing or a related discipline.
- 2-3 years' experience in digital marketing, CRM, lifecycle marketing or content management.
- Experience managing website CMS platforms and email marketing campaigns.
- Understanding of digital marketing technologies, including CRM, guest journeys, SEO, analytics and personalisation tools.
- Strong communication, organisational and project management skills.
- A passion for guest experience and data-driven marketing.
Why Join Us?
- Be part of a collaborative and high-performing marketing team.
- Work on exciting projects that directly impact guest engagement and business growth.
- Grow your digital marketing expertise across guest journeys, loyalty and website optimisation.
- Enjoy a dynamic environment where your ideas and initiative are valued.
At TEEG, we value diversity and welcome applications from all backgrounds, abilities and identities.
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Marketing Executive - Digital Guest Journey in North Sydney employer: Kingpin Bowling
At Kingpin Bondi, we pride ourselves on being an exceptional employer that fosters a vibrant and inclusive work culture. As part of The Entertainment and Education Group, we offer our Bar Manager the chance to lead a passionate team in a dynamic environment, with ample opportunities for career development and ongoing training. Join us in creating unforgettable experiences in the heart of Bondi, where fun and teamwork are at the core of everything we do.
